Social Media Guide

THE CORE MESSAGE: BUILDING CHARLOTTE TOGETHER

We’re building something big together.

Charlotte has always been built together, from a crossroads to a skyline, from a single building to a research powerhouse.

Now, for 49 hours, we build the next chapter. Every gift builds scholarships, research, opportunity and impact — together.

During Niner Nation Gives, every gift becomes a building block: constructing scholarships, supporting research, expanding opportunity, and elevating a university and a city that rise, side by side.

Bringing Building Charlotte Together to Life in Content

Ambassador storytelling should reflect one or more of the following ways we are building together at Charlotte. Here are a few examples:

Building Futures
Scholarships, mentorship, access and pathways forward. Received a scholarship in college? Had an impactful mentor? Share that story!
Building What’s Next
Research in action, innovation, discovery and applied impact. Is there research or innovation that stuck out to you coming from Charlotte? Have your own published research with Charlotte? Share it on social media!
Building Pride and Belonging
Why you chose Charlotte, your college, program or unit, what makes it feel like home to you. Share your moments and memories of connection on campus!

Ambassadors are encouraged to create organic, authentic storytelling content during Niner Nation Gives. While branded graphics are encouraged, most in-feed content should feel:

Organic and Impactful
Relevant
Clearly connected to your journey as a Niner

Theme check:
Before posting, ask whether the content helps show or tell what we’re building together.

Creative Freedom, Grounded in the Theme

Content Examples:

You don’t need to create anything overly produced. The goal is to keep it authentic and true to the content you already post. Below are examples of what that could look like.

Building Pride and Belonging:

Share why the college you graduated from/and or the university feels like home to you. Content should include points of pride and what Charlotte gave you. These moments create connections on campus.

For example, you might share a photo of you at graduation and say: “Charlotte gave me more than just a degree, it gave me friendships, taught me leadership, and awesome mentors. During #NinerNationGives, I reflect on the support that Charlotte gave me, and it inspires me to give back.”

Other Pride and Belonging Content Examples:

Program/Mentor Feature:

Sharing a story about a mentor or professor is one of the most powerful things an ambassador can do. It moves the conversation to "this person changed my life, and your gift makes those relationships possible."

For example, you might share a photo of you and your mentor and say: "In my sophomore year, I almost changed majors, but my advisor stayed late to help me find my path. I am giving back because every Niner deserves a support system that believes in them."