Social Media Graphics & Templates

Niner Nation Gives is an opportunity for you as an Ambassador to show how we are Building Charlotte Together through your Charlotte story, and the impact it has on you, the city and the University.

This Toolkit serves as your strategy for all things Niner Nation Gives, designed to bridge the gap between being a 49er fan and being a powerhouse advocate.

Our goal is to eliminate the "What do I even say?" paralysis and provide the guidance you need to amplify our mission authentically—all while leveling up your own presence in the process.

Ambassadors should adapt copy to reflect their audiences, timing and challenge priorities. Copy should be centered around yourself. Use verbiage like “Join me,” “I’m giving back,” or “I gave.”

Note: Content shown in gold in the examples below should be customized to reflect the your ambassador link, appropriate day, time, event or specific college before posting.

Sample Social Copy

Copy before Niner Nation Gives

Built together, we rise together. 💚 For the love of Charlotte, we come together to support Niners and help them thrive at @unccharlotte. Now it’s time to turn that support into action.

Save the date for #NinerNationGives. Join me in building what’s next ⤵️

🗓️ March 31 – Apr 2

⏰ 49 hours of giving 🔗: [AMBASSADOR LINK]

My #NinerNationGives checklist:

✅ Wear Green

✅ Support UNIVERSITY/COLLEGE/ORG Niners

✅ Share the excitement

We’re Building Charlotte Together. Join me on 3/31 ➡️ [AMBASSADOR LINK]

49 hours. One Niner Nation.

In just [X] days/hours, we kick off #NinerNationGives to support @unccharlotte and our community. Join me in supporting Niners ➡️ [AMBASSADOR LINK]

Copy during Niner Nation Gives

General Support

Join me in building a lasting impact! When you support [COLLEGE/UNC CHARLOTTE/PROGRAM] during #NinerNationGives, you’re helping build what’s next for Charlotte far beyond these 49 hours. Let’s do this together: [AMBASSADOR LINK] 🤙⛏️
I am giving back to [UNC CHARLOTTE/COLLEGE/PROGRAM] to help build what’s next for our campus. #NinerNationGives is about more than just 49 hours—it’s about the future of Charlotte. Join me: [AMBASSADOR LINK] 💚⛏️

Challenges & Bonus Funds

Challenge accepted! Join me as we build toward something big. I need your help to reach our goal of [#DONATIONS/$ AMOUNT] for [COLLEGE/UNIT/PROGRAM]. Are you up for it? ➡️ [AMBASSADOR LINK]
Join me in supporting #NinerNationGives right now to unlock additional impact for [COLLEGE/UNIT/PROGRAM] students. Let’s get this win! ➡️ [AMBASSADOR LINK]
Challenge update: We’re just [$X OR #X DONORS AWAY] from unlocking the [COLLEGE/UNIT/PROGRAM] challenge! I am giving back right now because every gift strengthens our foundation. Your support right now helps unlock even more funding for Charlotte students. ➡️ [AMBASSADOR LINK]
Option to Tag a fellow Niner: I am giving back to support [SPECIFIC FUND], and I want to see my favorite Niners do the same! Tagging [@NINER 1]and [@NINER2] —Help me complete this challenge! ➡️ [AMBASSADOR LINK]

Option to tag a fellow Niner: I am challenging [@NINER 1] and [@NINER2] during the 49 hours to join me in supporting [COLLEGE/UNIT/PROGRAM]. Show me your Niner pride ➡️ [AMBASSADOR LINK]

(Note: links don't work in Instagram captions. If you'd like to use your ambassador link on Instagram, consider creating an Instagram story and using the 'link' sticker." or consider putting your ambassador link in your bio.)

Copy after Niner Nation Gives

I gave back to [COLLEGE/UNIT/PROGRAM] because I believe in our students, and seeing the collective impact we made during #NinerNationGives is incredible. Thank you for helping us build something that lasts far beyond these 49 hours! GO NINERS 🤙🎉
Thank you for joining me in supporting UNC Charlotte! 💚 Your collective support during #NinerNationGives will last far beyond these 49 hours. Thank you for helping us build a lasting impact. WE DID IT! 🤙🎉

Niner Nation Gives Graphics

Download and share the images below on your social media channels! Press and hold on your mobile device or right click to save on your computer.

Ambassador FAQ's + Best Practices

University Social Media Posts

Profile Graphics

Approved profile imagery for use during the campaign window.
Horizontal graphics to be used for X + Facebook Headers. Profile pictures sized for all platforms.

Helpful Hints on Applying profile assets:

Before updating your profile image to the Niner Nation Gives logo, save your current profile image to your desktop/phone so it can be easily restored after the campaign.
Please note that profile and header image sizes vary by platform. Use the file labeled for your specific platform to ensure proper sizing.

When uploading a profile image, social platforms may prompt you to zoom for optimal fit. Adjust the image so the Niner Nation Gives logo remains fully visible

FB + X Header

Dated Profile Picture for Social Platforms.

Website Profile Picture for Social Platforms.

For the Love of Charlotte Profile Picture for Social Platforms.

You + 2 Graphics

Ambassadors are encouraged to share these graphics to encourage fellow Niners and community members to give through their ambassador link.

Ambassadors are encouraged to use their language to promote you + 2 links and encourage Niners + community members to 1. Become an Ambassador + 2. Give and recieve exclusive swag.

Instagram Story Graphic

Facebook + X +IG Graphic

Timely Graphics

Assets designed for key campaign moments, including:

Save the Date
Campaign Start ("Starts Now")
24 Hours Remaining

Challenges

Instagram Story Graphic.

Instagram Story Graphic

Instagram + Facebook + X Graphic

Instagram Story Graphic

Athletics Graphics

Assets designed specifically for promoting and celebrating athletic fundraising priorities.

Challenge Graphics

Assets designed for promoting and celebrating Challenges

Instagram Story Graphic.

Instagram Story Graphic

Instagram + Facebook + X Graphic

Support Graphics

Ambassadors are encouraged to use toolkit copy language + their own to support the scholarships they choose to support.

Instagram + Facebook + X Graphic

Thank You Graphics

Graphics are sized for all platforms. Ambassadors are encouraged to use the provided copy in the toolkit + use their verbiage.

Instagram + Facebook + X Graphic

Printable Cards

Printables (8.5 x 11 designs for you to print at home, fill out, and use in photos to share your support! Click this link to access all 3.)

Printable Cue Card

Follow along with Charlotte channels for sharing content

@unccharlotte

@49erAlumni

Ambassador FAQ's + Best Practices

What hashtag should I use?
- #NinerNationGives

What accounts should I tag?
- @unccharlotte, @49erAlumni (where applicable)

What emojis can I add for extra Niner Pride?
- 💚 🎉 🤙 ⛏️
- UNC Charlotte–themed Instagram stickers are encouraged where appropriate.

How do I find UNC Charlotte–themed Instagram Story stickers?
- Take a photo or video on Instagram Stories
- Tap the smiley-face icon in the top right-hand corner
- Search “UNC Charlotte”
- Choose your favorite UNC Charlotte sticker to add to your story

How do I add a link to my Instagram Story?
- Take a photo or video on Instagram Stories
- Tap the smiley-face icon in the top right-hand corner
- Search “link”
- Tap the 🔗 Link sticker
- Insert your custom tagged URL (see list below)
- Preview your URL before hitting “done” to ensure accuracy

What are some ideas for engaging with users during Niner Nation Gives?
- Comments and responses help boost content visibility in social media algorithms. Engage with and respond to users who comment on your content so it can be shared with more people.
- Periodically visit the #NinerNationGives hashtag and engage with social users who are sharing campaign content.

What if a user comments negatively about the campaign?
- Please do not engage with negative commentary related to #NinerNationGives. If you would like to pass concerning commentary along to the social media team, please email a link to Myra Solana (msolana@charlotte.edu) for monitoring.

What if I have an urgent social media question during the 49 hours?
- Please don’t hesitate to reach out to Myra Solana (msolana@charlotte.edu) for real-time support.

University Social Media Posts

Please visit this document for a built-out content schedule, complete with posts to share from the UNC Charlotte social media channels.

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