November 2023

photos provided by the author

By Gabriel Malone

“Everybody's wearing skims” - Kim Kardashian

Kim Kardashian has launched a collection for men in her company "SKIMS” which launched on October 26, 2023 and had Neymar Jr, Nick Bossa, and Shai Gilgeous-Alexander in her brands boxers showing a comfort of what men can have in the campaign. The company SKIMS Co-founded by Kim Kardashian has joined NBA sponsors and is now NBA official underwear. 

SKIMS first launched in 2019 when Kim realized that a lot of her shapewear didn't match her skin tone and wanted to make it look more invisible and she would make new collections and collaborations for the brand and she is still getting more ideas and more work done in the company which even has some popup shows now and then. Her company has grown over the years and now has a worth of 4 billion dollars. Nick Bosa who won 2022 Best NFL defensive player quoted and said “The most comfortable underwear you'll ever own”. 🐾