Business, Marketing & Finance

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• District Business Management & Administration, Finance, & Marketing CTE Information

1st Level Classes

• Touch System Data Entry:   (1/2 credit) The Touch System Data Entry course provides students the opportunity to improve their speed and accuracy on the keyboard. In addition, the course focuses on document formatting skills applicable in many personal, educational, and workplace settings. With an ever increasing focus on technology, these skills are valuable for all students. • Grades 7 - 10 • Strongly recommended for all students. • Related elective that can be added as additional credit to any of the Business, Marketing & Finance Programs of Study • Lab supplies or fee may be required.

• Principles of Business, Marketing, and Finance:   (1 credit) In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management principles. The engaging learning activities and simulations in this course provide the foundation for more advanced courses in the business, marketing, and finance clusters. • Grades 8 - 10 • Programs of Study: Accounting & Financial Services, Business Management, Entrepreneurship, Marketing & Sales • Lab supplies or fee may be required.

• Business Information Management I (BIM I) (also listed in Information Tech & Health Science clusters):   (1 credit) Certification: Microsoft Office BIM I prepares students to apply personal, interpersonal, and technology skills in other content areas, the workplace, and postsecondary education. The applications utilized in this course will include word processing, spreadsheets, multimedia presentations, databases, Internet research, and a look at emerging technologies. While an emphasis will be placed on simulations related to business, finance, and marketing, this introductory technology course is appropriate for students whose career interests fall within any of the 16 career clusters. • Grades 8 - 12 • Recommended prerequisite: Touch System Data Entry • Programs of Study: Business Management, Entrepreneurship, and Health Informatics • Microsoft Office-Word, Microsoft-Expert Word, Microsoft Office-Excel and Microsoft Office-Expert Excel certifications each satisfy the requirement to earn a Performance Acknowledgment. • Students earning Word Expert, Excel Expert, Powerpoint, and Access certifications also earn the Microsoft Office Specialist-Master certification, which satisfies requirement to earn an additional Performance Acknowledgment. • Lab supplies or fee may be required.

• Money Matters:   (1 credit) In Money Matters, students will gain an understanding of the fundamental principles of money and personal financial planning. Special emphasis is placed on bank record management, use of credit, investing, insurance, and budgets. In addition, students are introduced to financial market and securities analysis, and career readiness. Current economic events indicate that it is never too early for students to gain an awareness of factors that will impact their short-term and long-term financial plans. • Grades 9 - 12 • Program of Study: Accounting & Financial Services • Lab supplies or fee may be required.

2nd Level Classes

• Accounting I:   (1 credit) Certification: NOCTI Accounting Foundations measures technical skills and theoretical knowledge of Accounting.  Accounting helps individuals and businesses manage their money. This course is one of the fastest growing and highly compensated areas of business. This course includes the complete accounting cycle, end-of-period statements, bank reconciliation, payrolls, and petty cash. Upon completion, students should be able to demonstrate an understanding of accounting principles and apply those skills to a business organization. • Grades 10 - 12 • Required prerequisite: Geometry • Recommended prerequisite: Principles of Business, Marketing, and Finance; Strongly recommended for all students wanting to pursue a degree in Business • Program of Study: Accounting & Financial Services • Satisfies advanced course requirement for Business & Industry endorsement • NOCTI Accounting Foundations certification satisfies requirement to earn a Performance Acknowledgment • Lab supplies or fee may be required.

• Business Information Management II (BIM II):   (1 credit) Certification: Microsoft Office Students will complete this course with an advance level of proficiency in word processing, spreadsheet, database and presentation applications that is expected in the world of business. Lessons are aligned with the content on the Microsoft Office Specialist exams. This certification is globally recognized as the standard for demonstrating mastery of Microsoft Office Suite skills and may be a valuable addition to your credentials for current and future employment. On-site certification assessment is available at all campuses. • Grades 10 - 12 (Students with credit for BIM I in 8th grade may enroll in 9th grade.) • Recommended prerequisite: Business Information Management I • Program of Study: Business Management • Satisfies advanced course requirement for Business & Industry endorsement. • Microsoft Office-Word, Microsoft-Expert Word, Microsoft Office-Excel and Microsoft Office-Expert Excel certifications each satisfy the requirement to earn a Performance Acknowledgment. • Students earning Word Expert, Excel Expert, Powerpoint, and Access certifications also earn the Microsoft Office Specialist-Master certification, which satisfies requirement to earn an additional Performance Acknowledgment. • Lab supplies or fee may be required.

• Entrepreneurship:   (1 credit) Certification: Entrepreneurship & Small Business In Entrepreneurship, students will gain knowledge and skills needed to become an entrepreneur. Students will learn the principles necessary to begin and operate a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. In addition, students will understand the capital required, the return on investment desired, and the potential for profit. • Grades 10 - 12 • Recommended prerequisite: Principles of Business, Marketing and Finance • Program of Study: Entrepreneurship • Entrepreneurship & Small Business certification satisfies requirement to earn a Performance Acknowledgment. • Lab supplies or fee may be required

• Global Business :  (1/2 credit) In Global Business, students explore theories in trading and investing across national borders. This course includes topics related to differing laws, cultures and societies, and their impact on the application of basic business principles. Students taking this course should consider also taking Virtual Business and/or Human Resource Management and Business Management. • Grades 10 - 12 • Recommended prerequisite: Principles of Business, Marketing and Finance • Programs of Study: Accounting & Financial Services, Business Management, and Entrepreneurship • Lab supplies or fee may be required

• Social Media Marketing:   (1/2 credit) Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts. • Grades 10 - 12 • Recommended prerequisite: Principles of Business, Marketing and Finance • Program of Study: Marketing & Sales • Lab supplies or fee may be required.

• Sports and Entertainment Marketing I:   (1/2 credit) Sports and Entertainment Marketing allows students to apply marketing principles and processes to the sports and entertainment industry. Students will investigate sponsorships, promotion/public relations, merchandising, advertising, sales, and events through case studies and simulations. Behind the superstars are those who have mastered the craft of developing the true connections with consumers needed to build that passion. • Grades 10 - 12 • Recommended prerequisite: Principles of Business, Marketing and Finance • Program of Study: Marketing & Sales • Lab supplies or fee may be required.

• Sports and Entertainment Marketing II:  (1/2 credit) Sports and Entertainment Marketing is an advanced course designed to build upon students' prior knowledge of sports and entertaiment marketing. Students will develop a thorough understanding of advanced marketing concepts and theories as they relate to the sports and entertainment industries. Students will investigate components of branding, sponsorships and endorsements, as well as promotion plans needed for sports and entertainment events. • Grades 10 - 12 • Required prerequisite: Sports and Entertainment Marketing I • Program of Study: Marketing & Sales • Lab supplies or fee may be required.

• Virtual Business:   (1/2 credit) Virtual Business is designed for students to start a virtual business by creating a web presence, conducting online and off-line marketing, examining contracts appropriate for an online business and demonstrating project management skills. Students will also demonstrate bookkeeping skills for a virtual business, maintain business records, and understand legal issues associated with a virtual business. The culminating project will include building a functional website that incorporates the essentials of a virtual business. Students taking this course should consider also taking Global Business and/or Human Resource Management and Business Management. • Grades 10 - 12 • Recommended prerequisite: Principles of Business, Marketing and Finance • Program of Study: Marketing & Sales • Lab supplies or fee may be required.

3rd & 4th Level Classes

• Accounting II K:   (1 credit, math) Certification: Quickbooks Certified User Students continue the investigation of the field of accounting in this advanced course, emphasizing corporate accounting and integrated financial analysis. Students reflect on this knowledge as they engage in various managerial and cost accounting activities. This course is vital for students planning to major in finance or seeking an entry-level position in accounting. This course satisfies a high school math graduation requirement. • Grades 11 - 12 • Required prerequisites: Algebra II (or concurrent) and Accounting I • Program of Study: Accounting & Financial Services • Satisfies advanced course requirement for Business & Industry endorsement • Completing this course satisfies a math credit required for graduation. • Quickbooks certification satisfies requirement to earn a Performance Acknowledgment. • Lab supplies or fee may be required.

• Advanced Marketing:   (2 credits) Certification: Microsoft Word or Microsoft Word Expert Advanced Marketing builds upon the ideals taught in previous Marketing courses. The course is intended for students interested in taking their marketing skills to the next level and developing an action plan for a successful future. This course includes instructional areas designed to provide an understanding of advanced marketing principles, careers in marketing and the importance of entrepreneurship in our economy. Major emphasis is placed on marketing principles, communication, market research, sales, career development, customer service and entrepreneurship. • Grades 11 - 12 • Required prerequisite: at least one Marketing course (Fashion Mktg, Social Media Mktg or Sports & Entertainment Mktg) • Program of Study: Marketing & Sales • Satisfies advanced course requirement for Business & Industry endorsement • Microsoft Word or Microsoft Word Expert certifications satisfy requirement to earn a Performance Acknowledgment • Lab supplies or fee may be required.

• Business Management:   (1 credit) In Business Management, students analyze the primary functions of management and leadership in this rapidly evolving global business environment. Students incorporate a broad base of knowledge that includes the legal, managerial, marketing, financial, ethical, and international dimensions of business to make appropriate management decisions. This course is strongly recommended for those who strive to be their own boss one day. Students taking this course should consider also taking courses in the Finance cluster. • Grades 11 -12 • Recommended prerequisite: at least one Business course (BIM I or II, Global Business, Human Resources Mgmt or Virtual Business) • Strongly recommended for all students wanting to pursue a degree in Business. • Program of Study: Business Management • Satisfies advanced course requirement for Business & Industry endorsement. • Lab supplies or fee may be required.

• Securities and Investments:  (1 credit) Securities and investments have become top story items in today’s news. Knowing what a security is (and is not), how profit is generated, regulations and taxation issues, real estate law and the nature of investment risk will not only help students understand the news, but gain insight into options for their own personal financial planning as well. You, too, can soon own a part of your favorite company. Students taking this course should consider also taking Banking and Financial Services. • Grades 11 - 12 • Recommended prerequisite: at least one Finance course (Accounting I, Banking & Financial Services or Money Matters) • Program of Study: Accounting & Financial Services • Satisfies advanced course requirement for Business & Industry endorsement. • Lab supplies or fee may be required.

• Practicum in Business Management I:  (2 credits, work-based) Certification: Microsoft Office This course allows students to apply business concepts and principles in the classroom and the workplace. In the classroom portion of the course, students will gain a working knowledge of office-related skills such as communication, ethics, office technology (Microsoft Office and Adobe applications), and resume writing. Students will also receive industry-recognized training designed to make them more marketable and desirable in the workplace. Students are required to work 15 hours per week at an approved training site and must be employed at that site within 15 school days after enrollment in the course. • Grades 11 - 12 • Required prerequisite: At least one credit in Business, Marketing and Finance cluster and age 16 with reliable transportation • Programs of Study: Accounting & Financial Services, Business Management and Entrepreneurship • Satisfies advanced course requirement for Business & Industry endorsement. • Microsoft Office-Word, Microsoft-Expert Word, Microsoft Office-Excel and Microsoft Office-Expert Excel certifications each satisfy the requirement to earn a Performance Acknowledgment. • Students earning Word Expert, Excel Expert, Powerpoint, and Access certifications also earn the Microsoft Office Specialist-Master certification, which satisfies requirement to earn an additional Performance Acknowledgment. • Lab supplies or fee may be required. • May be taken a second year (Practicum in Business Management II) for an additional 2 credits if you get a job in a different field. • Students must provide own transportation to the work site 

• Practicum in Marketing I:   (2 credits, work-based) Certifications: Real Estate Sales License This course allows students to apply marketing concepts and principles in the classroom and the workplace. In the classroom portion of the course, students will gain a working knowledge of marketing functions such as selling, advertising, display, the free enterprise system, inventory control systems, marketing mathematics, and resume writing. Students will also receive industry-recognized training designed to make them more marketable and desirable in the workplace. Students are required to work 15 hours per week at an approved training site and must be employed at that site within 15 school days after enrollment in the course. Students, age 17 and older, may opt to pursue their real estate license for an additional cost. • Grades 11 - 12 • Recommended prerequisite: At least one course in Business, Marketing & Finance cluster or related area • Required prerequisite: Age 16 with reliable transportation • Programs of Study: Entrepreneurship and Marketing & Sales • Satisfies advanced course requirement for Business & Industry endorsement. • Lab supplies or fee may be required. • May be taken a second year (Practicum in Marketing II) for an additional 2 credits if you get a job in a different field. • Students must provide own transportation to the work site