There is a big focus on branding senior year. Students study various brands for personality traits, core values and consistency.

Seniors work in groups to research examples of types of brands and brand strategies:

National, Private, Family and Individual

Every organization holds important responsibilities to their customers, employees, community and society.

Each marketing graduate works on developing their personal brand through marketing internship to take with them into college and career.

Each junior selects a market segment to research geographics, demographics, psychographics and behaviors of the group of people.

Juniors created a google slide as part of their one minute self introduction to the marketing class.

The first group project is to research examples of what is marketed. Students are also learning to link videos and frame images in a presentation.

Every item marketed goes through a life cycle. Each junior selects a person that is marketed to research the product life cycle.