CAMPAIGN CREATIVE
Welcome to Batch 5 creative content. This week we're featuring top-performing content from the previous four weeks. A benefit of having so many organizations run content is that we can compare performance. Take advantage of these learnings and test some of these top performers in your work this week.
HEALTHCARE PROFESSIONAL TESTIMONIALS
⭐ THIS POST OF TOLU THE MIDWIFE OVER-PERFORMED FOR LINK CLICKS!⭐
⭐ DR. OGUNLANA'S VIDEO HAS 90K + THRUPLAYS, 40 SHARES AND 157 COMMENTS⭐
⭐ THIS POST IS SPARKING AUTHENTIC CONVERSATIONS IN COMMENTS⭐
Peers are trusted messengers. These are testimonials from healthcare workers who chose to get vaccinated. The message of gaining confidence and feeling less anxiety at work adds a layer of motivation beyond the physical health benefits of the vaccine. Click the green button below to access all this creative.
Recommended post text:
Read why healthcare workers like nurse and midwife, Tolu, are getting the vaccine.
Link to "5 reasons healthcare workers are not worried about vaccine side effects" article.
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Dr. Olawale Ogunlana got three doses of AstraZeneca. Here's why.
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Health worker says getting the COVID-19 vaccine is "mind settling" when you work in a place that makes you susceptible to contracting the virus.
MYTH BUSTING
Misinformation about the COVID-19 vaccine is a serious and pernicious problem. This Facebook and Instagram Story creative tests your audience's understanding of vaccine truths.
⭐ THIS PREGNANCY MYTH POST EXCELLED IN BOTH REACH AND ENGAGEMENT⭐
This post has reached over 200K people with more than 35K engagements (reactions, shares and comments) – that's a very engaging post!
Perhaps this content has so many engagements because our target audience believes If it's advisable and safe for pregnant women to get the vaccine, then it must be safe for them, too.
Recommended post copy:
Make U nor dey decive wit tok-tok. Sey dis na true or na lie? Check the facts, ask WHO's COVID chatbot.
INTERNET MEMES
⭐ Some of our memes continue to over-perform on engagement. PawPaw is a real winner with 17% of people reached reacting to his meme. ⭐
Don't be the only one not to get vaccinated! Check out 5 reasons healthcare workers aren't waiting.
Make U nor bi di only pesin wey nor go collect di COVID vaccine. Read 5 reasons dem wey ur healthcare colleagues dem nor dey waste time bifor dem collect di jab.
ANOTHER TOP PERFORMER
⭐ ANOTHER TOP PERFORMER FOR ENGAGEMENT! ⭐
Recommended post copy:
Health workers like you are putting their trust in science, getting the COVID-19 vaccine and feeling more confident treating patients. You can feel safer at work too.
Link to vaccine registration site.
Ma'äikantan lafiya kamar ku suna ba da amanarsu ga kimiyya, samun rigakafin COVID 19 da karin