BATCH 3
Click on the folders to download Batch 3 creative content.
Peers are trusted messengers. These are testimonials from healthcare workers who chose to get vaccinated. The message of gaining confidence and feeling less anxiety at work adds a layer of motivation beyond the physical health benefits of the vaccine.
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Nurse and midwife, Tolu, wasn't sure if she should get the vaccine at first. See why she's so glad she did.
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Dr. Cyprian Ngong didn't wait to get the vaccine. He lost his father to COVID and believes his dad would still be here today if he had gotten a jab.
Link to The Cable article.
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Here's a look at the top-performing content from week one. These pieces are generating the most link clicks – which is a metric that we have seen correlate well to increases in key behavior change metrics. Have you posted these yet?
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Health workers say getting the COVID-19 vaccine is "mind settling" when you work in a place that makes you susceptible to contracting the virus.
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Read why healthcare workers like nurse and midwife, Tolu, are getting the vaccine.
Link to "5 reasons healthcare workers are not worried about vaccine side effects" article.