CAMPAIGN CREATIVE
BATCH 3
Click on the folders to download Batch 3 creative content.
HEALTHCARE PROFESSIONAL TESTIMONIALS
Peers are trusted messengers. These are testimonials from healthcare workers who chose to get vaccinated. The message of gaining confidence and feeling less anxiety at work adds a layer of motivation beyond the physical health benefits of the vaccine.
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Nurse and midwife, Tolu, wasn't sure if she should get the vaccine at first. See why she's so glad she did.
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Dr. Cyprian Ngong didn't wait to get the vaccine. He lost his father to COVID and believes his dad would still be here today if he had gotten a jab.
Link to The Cable article.
"MOTIVATION" ANIMATED GRAPHIC
This short animated graphic shows a health worker who strengthens her patients, her family and her community by promoting the vaccine.
Recommended post copy: Protect your patients, your family, your community . . . and Nigeria!
FAITH-BASED POST
Faith-based posts combat misinformation using quotations from prominent Muslim and Christian religious leaders who support getting the COVID-19 vaccine.
Recommended post copy: Pastor Ashimolowo urges Christians to get vaccinated and not to be fooled by misinformation and hoaxes.
TOP-PERFORMING CONTENT FROM BATCH 1
Here's a look at the top-performing content from week one. These pieces are generating the most link clicks – which is a metric that we have seen correlate well to increases in key behavior change metrics. Have you posted these yet?
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Health workers say getting the COVID-19 vaccine is "mind settling" when you work in a place that makes you susceptible to contracting the virus.
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Read why healthcare workers like nurse and midwife, Tolu, are getting the vaccine.
Link to "5 reasons healthcare workers are not worried about vaccine side effects" article.