In today’s ever-changing landscape, effective communication is more important than ever. As we adapt to new technologies and shifts in how we connect, staying informed and inclusive is key to engaging our alumni community. This toolkit provides insights and strategies to navigate various forms of communication, ensuring that our messages are not only impactful but also accessible to everyone. Whether you're exploring new channels or enhancing your current approach, this resource is designed to help you communicate effectively and inclusively.

The University aims to ensure the information on its websites is available to the broadest possible audience, and images used in Events@Brown must meet the same web accessibility standards applicable to all Brown websites.

Image Accessibility

Images that contain text should be avoided if possible. Neither visually impaired users — nor the screen readers they depend upon — are able to read text contained within images. Sighted users also have difficulty reading text embedded in images, especially on smaller browser windows and mobile devices.

If your event has a poster you want to upload, text in images should be cropped out or minimized. 

If your image requires text to convey necessary information, please follow these guidelines:

• Limit the text to 6 words or fewer.

• The text should take up approximately 20% of the image height.

• Add alt text (used to describe the appearance or function of an image) with the same text that appears in the image. 

• The images below provides examples you can use as a guideline when adding images to events.

Further information regarding web accessibility at Brown can be found online, including the Web Accessibility Policy.