E-Commerce refers to buying and selling online, while E-Business encompasses all business conducted online. Sometimes the difference between a standard business and an e-business is just a matter of how business is conducted. For example, if you are an advisory firm helping people choose the right furniture, then you are a business, but if you run a website where people can compare furniture options, then you are an e-business.

Product- You are in business because you offer something of value that is wanted/needed by a consumer. Ideally, a consumer has a demand and your business has the ability to supply a product the met that demand. Remember the demand vs. supply curve from high school? This is phase one of the relationship and it is most crucial when getting started.

Price- Pricing strategies is a tricky concept for many businesses. Prices that are too high push users to search elsewhere. Prices that are too low cut into your profit margins. Understanding your target audience and what they value will be useful in establishing the best pricing strategy to implement.

Place- Place refers to where the consumer is able to access your products or service. It is about putting the right product in the right place? Traditionally, this includes newspapers or retail stores. With digital marketing, there are many more channels available to meet the user’s specific needs.

Promotion- The promotion element mix is chosen by the communication strategy of the organization. The internet serves as additional and new communication channel through which it can connect to consumers regarding product features.