Lesson 2

Direction: Look for a specific business/company/organization in your community, or if you run a small business/organization, create a logo in PNG/JPEG format for that business/organization.

Note:

1. The proposed logo must include the business/organization's mission and vision.

2. The logo description must be clear and intelligible and must connect to the aim of the business. Minimum of 500 words.

3. Logo must have at least a minimum of 720 pixels. (Avoid pixelated logo)

Criteria for Logo Design:

1.  Appropriate - The logo must embody and convey a feeling that represents the nature of the industry at large. Logos for a ballet company, a bank, and a produce distributor should look dramatically different.

2.  Distinctive - A suitable design that does not call attention to the particular attributes of the business it represents simply helps to support the industry as a whole and will most likely attract business to the industry leader. 

3. Attracting/Attractive - In general, pleasing aesthetics serve any business well. However, the qualities that attract the target consumer may not always overlap with conventional standards of attractiveness, and so "attracting" may occasionally take precedence over "attractive."

4.  Readable/Understandable - Obviously, if letters and words are involved, the consumer must be able to decipher them. But the same is true for pictorial, symbolic, and abstract images. The image must not only portray what the designer and client intended but every effort must be made to not convey any unintended ideas as well. A word of caution: the more abstract a logo is, the more it is like a Rorschach test. And it’s very hard to predict what every viewer will see. 

5. Functionality - A logo must perform with equal strength and effectiveness in each of the numerous places it will be used. It must work on the side of the company truck and the business card. It must retain its integrity in crowded environments of competing graphics and colorful distractions. It must work in one-color printing and on low-definition TV screens and computer monitors. These extreme and varied demands usually call for simplicity in design. 

:) You may also check this link for the Do's and Don'ts of Logo Design.

Note: There are only two activities to be submitted in this LESSON 2. LOGO

Activity 1 - Let's Start

Activity 2 - Let's Do It