Forter Introduces AI-Driven Identity Monitoring for E-Commerce Agents

Published Date : 8/8/2025 

Forter introduces new capabilities to help online retailers manage the surge of AI agents in the customer journey, from product discovery to payment. The company aims to provide robust security and enhance user experience in the rapidly evolving AI era. 

Forter, a leading provider of e-commerce security solutions, has unveiled the first installment in a series aimed at helping online retailers manage the surge of AI-powered agents throughout the customer journey, from product discovery to payment. Industry analysts, including Gartner, predict that autonomous agents will account for roughly 20 percent of digital commerce traffic within the next five years, with merchants needing to adapt their security and user-experience frameworks.

Within hours of the ChatGPT Agent launch, Forter recorded an 18,510 percent day-over-day increase in agent-driven traffic across its network, a clear signal that bots, virtual assistants, and other autonomous tools are rapidly reshaping shopper interactions.

“Agentic AI presents an enormous growth opportunity for merchants,” says Forter’s Chief Product Officer Cyndy Lobb. “What we hear from our customers and the market at large is control against fraud and risk in this AI era is critical to unlocking this opportunity.”

Forter’s initial release introduces advanced detection models that differentiate between agent types, bolstered browsing analytics designed to flag AI-assisted shopping behaviors, and a dedicated dashboard that visualizes agentic activity alongside traditional transaction metrics. Forter will also publish anonymized, network-wide insights into emerging agentic trends.

“Agentic AI presents an enormous growth opportunity for merchants,” said Cyndy Lobb, Forter’s Chief Product Officer. “What we hear from our customers and the market at large is that effective control against fraud and risk in this AI era is critical to unlocking that opportunity. Our commitment is to give merchants and commerce organizations of all types the confidence to experiment and scale with agents and agent developers.”

Looking ahead, Forter plans to expand its agent toolkit with features such as multi-agent policy automation, agent-focused tokenization to streamline commerce workflows, and deeper integrations with payment and commerce infrastructure providers.

Forter’s new capabilities are designed to help merchants navigate the complex landscape of AI-driven e-commerce, ensuring that they can harness the potential of agentic AI while maintaining robust security and a seamless user experience. This move is expected to set a new standard in the industry, as more and more businesses look to integrate AI agents into their operations. 

Frequently Asked Questions (FAQS): 

Q: What is the main focus of Forter's new capabilities?

A: Forter's new capabilities focus on advanced identity monitoring and detection models to help online retailers manage the increasing presence of AI-powered agents in the customer journey.

Q: How significant is the increase in agent-driven traffic recorded by Forter?

A: Forter recorded an 18,510 percent day-over-day increase in agent-driven traffic across its network within hours of the ChatGPT Agent launch.

Q: What are the key features of Forter's initial release?

A: The key features include advanced detection models, bolstered browsing analytics, a dedicated dashboard for visualizing agentic activity, and anonymized network-wide insights into emerging trends.

Q: What future developments does Forter plan for its agent toolkit?

A: Forter plans to expand its agent toolkit with features such as multi-agent policy automation, agent-focused tokenization, and deeper integrations with payment and commerce infrastructure providers.

Q: Why is effective control against fraud and risk critical in the AI era for merchants?

A: Effective control against fraud and risk is critical in the AI era for merchants because it enables them to safely harness the growth opportunities presented by agentic AI while maintaining customer trust and security. 

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