Forter Introduces Advanced Identity Monitoring for AI Agents in E-commerce

Published Date : 8/8/2025 

Forter introduces new identity monitoring capabilities to help online retailers manage the surge of AI-powered agents, ensuring secure and efficient customer interactions. 

Forter, a leading provider of fraud prevention solutions, has unveiled the first installment in a series aimed at helping online retailers manage the surge of AI-powered agents throughout the customer journey, from product discovery to payment. Industry analysts, including Gartner, predict that autonomous agents will account for roughly 20 percent of digital commerce traffic within the next five years, with merchants needing to adapt their security and user-experience frameworks.

Within hours of the ChatGPT Agent launch, Forter recorded an 18,510 percent day-over-day increase in agent-driven traffic across its network, a clear signal that bots, virtual assistants, and other autonomous tools are rapidly reshaping shopper interactions.

“Agentic AI presents an enormous growth opportunity for merchants,” says Forter’s Chief Product Officer Cyndy Lobb. “What we hear from our customers and the market-at-large is control against fraud and risk in this AI-era is critical to unlocking this opportunity.”

Forter’s initial release introduces advanced detection models that differentiate between agent types, bolstered browsing analytics designed to flag AI-assisted shopping behaviors, and a dedicated dashboard that visualizes agentic activity alongside traditional transaction metrics. Forter will also publish anonymized, network-wide insights into emerging agentic trends.

“Agentic AI presents an enormous growth opportunity for merchants,” said Cyndy Lobb, Forter’s Chief Product Officer. “What we hear from our customers and the market at large is that effective control against fraud and risk in this AI era is critical to unlocking that opportunity. Our commitment is to give merchants and commerce organizations of all types the confidence to experiment and scale with agents and agent developers.”

Looking ahead, Forter plans to expand its agent toolkit with features such as multi-agent policy automation, agent-focused tokenization to streamline commerce workflows, and deeper integrations with payment and commerce infrastructure providers. 

Frequently Asked Questions (FAQS): 

Q: What is Forter's new identity monitoring capability?

A: Forter's new identity monitoring capability is designed to help online retailers manage the surge of AI-powered agents by providing advanced detection models, bolstered browsing analytics, and a dedicated dashboard to visualize agentic activity.

Q: Why is agentic AI important for merchants?

A: Agentic AI presents a significant growth opportunity for merchants by enabling more efficient and personalized customer interactions. However, it also requires robust security measures to control fraud and risk.

Q: How did Forter observe the impact of AI agents?

A: Within hours of the ChatGPT Agent launch, Forter recorded an 18,510 percent day-over-day increase in agent-driven traffic across its network, indicating the rapid adoption and impact of AI agents in e-commerce.

Q: What features will Forter add to its agent toolkit in the future?

A: Forter plans to expand its agent toolkit with features such as multi-agent policy automation, agent-focused tokenization to streamline commerce workflows, and deeper integrations with payment and commerce infrastructure providers.

Q: What is Forter's commitment to merchants?

A: Forter is committed to giving merchants and commerce organizations of all types the confidence to experiment and scale with agents and agent developers by providing effective control against fraud and risk in the AI era. 

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