Blog

Powerful Marketing Strategies for Radio Stations

by Simon White | Oct 30, 2017 | The Posts

The rise of digital radio, social media, and digital advertising have given radio stations a unique advantage when it comes to designing and deploying marketing strategies for today’s consumers. Digital tracking, clickable ads, and social media platforms allow radio...

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The Most Effective Radio Advertising Examples for Your Business

by Simon White | Oct 30, 2017 | The Posts

Technological advances in recent years have not only allowed for marketers to be more creative with radio advertising examples, but have also spurred the growth of digital radio, creating more opportunities for radio advertising than ever before. In addition to FM and...

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Understanding the Qualities of Digital Communication

by Simon White | Oct 6, 2017 | The Posts

We define digital communications as any text or image-based messaging that occurs through a website, streaming video, audio, graphic design, digital photography, text, or web code. Digital communication encompasses a huge range of media, including web sites, web ads,...