Other options that were mentioned are:

chatting with alumni

part of the founding discussions

BEST

GA

I helped build it

According to this data, the most powerful channel in the organization is emails. However, with modern trends, it could be useful as well to pay attention to the development of social media.

Question 4 - Members’ level of participation.

The mean result is 5.53 out of 10. In general, it’s a good result. However, the number of participants in this survey is extremely low. That is why this result could be controversial.

Question 5-9 - Members’ assessment of communication channels and the content:

Amount of information - 3.57 (out of 5)

Frequency - 3.46 (out of 5)

Accuracy of the content - 3,43 (out of 5)

Relevance of information - 3,77 (out of 5)

Style of delivery - 3.79 (out of 5)

Analysing the data, it can be said that average figures have been achieved in terms of content. There are still areas for improvement that need to be worked on.

Question 10 - The most preferable way of receiving the information:

The leader is emailing. It’s the right decision to continue to use this channel. But at the same time, there is a demand for social media as well. So, in further development, attention should be paid to both of them.

Question 11 - Members’ suggestions about possible improvements in communication:

Discord usage (because it’s a community-based system)

More short videos (could be posted on social media about events, hottest updates)

Travelling vibes (it’s an international community, so in this hard time could be motivated and amazing)

Save newsletters on the website

Blog further improvements

More open days, personal events, meetings

There are some problems with receiving newsletters (1 member did not receive them twice)

Communication should be changed in general

Recommendations:

It could be useful to connect all the channels. So, the organization could increase the awareness about existent ones and make them more popular.

For further development, a common theme can be chosen for all channels and reflected differently on different platforms. It will be covered on one side through a podcast, on the other side through a social media post, on the third side through a blog and so on. This approach will give the understanding that all channels are moving in the same direction and have a common start.

More entertaining and LIVE content can be published on social media. More members are inclined to use Facebook and Instagram. It would therefore be possible not to waste effort and time on the others, but to invest in something that would increase engagement there. Without constant content updates, social media doesn't work.

Therefore, you need to share information with your subscribers at least 2-3 times a week. Or you risk being forgotten and unnoticed.

Have more face-to-face meetings when possible. Online communication is good and modern. However, it is human nature to share one's opinions and experiences in a more personal setting.

It is worth paying more attention to motivating participants to express and share their views on the topics discussed in the comments. Firstly, it helps the organisers to know if the information provided was useful or if it was presented in an accessible way. Secondly, such activity will increase the size of the community and attract new participants. Moreover, a common position on an issue helps to develop networking by connecting people with a common idea.

This part of the report will provide a brief overview and analysis of today’s organisation’s communication channels.

Email

BAN has an internal database that includes the BEST Alumni mailing list. This ensures uninterrupted personal contact with all members of the community. This channel is mainly the primary channel for the transmission of important messages and the exchange of information. However, communication via email lacks interactivity. It is too formal for the exchange of opinions and thoughts.

Website

The main content is also posted and transmitted via the organisation's official website. It provides basic information on what the organisation does, upcoming events, existing offers and other communication channels such as official social media pages. The website plays a bridging role in communication between members. It prompts different opportunities to connect with other people with the same goals and interests.

Social Midea Platforms

The most popular social platform among members is Facebook. The total number of followers is 970, which is a significant percentage of the number of participants. The use of hashtags and various visual additions such as pictures, emoticons and videos have a positive impact. One of the weaknesses in the management of this socio-page is the relatively low level of activity from both the organisation and the audience.

LinkedIn is another of the organisation's official channels. It is worth noting that it is quite popular. According to official figures, it has 1,033 connections. The use of surveys and polls with followers is positive in increasing interaction with the audience. However, the level of interest of members is extremely low. And this is an existing threat. Without two-way communication, it is not possible to fully establish a good collaboration.

BAN has a presence in today's more popular Instagram world as well. Compared to the social networks mentioned above, the number of subscribers is significantly low. The one positive thing that is worth noting is the clever placement of the posts, the interactive texts in the descriptions underneath them, the use of stories and highlights. However, the problem of activity is still relevant here too.

Speaking of Twitter, the organisation's official page has only 19 readers. It is not a very popular platform among participants and therefore information posted here will not reach a wide audience. The main content posted on Twitter is information about upcoming events and meetings. But as the platform is a global venue for discussing the latest world news, it can also be used for a broader range of discussions and exchanges by BAN as well.

As for the YouTube channel, it was mainly used to broadcast webinars. The channel currently has 163 subscribers. This is the audience that is ready to watch and receive new content through this channel. Therefore, it might be a wise decision to resume content production for YouTube soon.

In addition to online communication through social media, there are other ways of contacting members, both virtual and real.

Face-to-face meetings with participants in different locations

These are usually accompanied by entertaining moments, the possibility of personal experience sharing, and workshops. Their normal frequency is 1-2 times a year. In conditions of epidemiological restrictions, even less frequent. It is a time-consuming and costly undertaking, but a more frequent organisation could provide more people with the opportunity to attend and strengthen their connection with the community.

Podcast

Now, it is a constantly updated channel for transmitting the information. It is distributed on popular platforms, such as Spotify, and a large number of listeners have access to it. To achieve even greater success, the podcast can and should be supported through other existing channels. Such an approach could ensure more sustainable development and attract new members.

A monthly newsletter

It is also the main channel containing a lot of information for members. The main method of distribution is via email. But often people who are overloaded with emails may not notice it. So, there are advantages to publishing a newsletter on the official website as well.

There are also more informal forms of communication, such as through Facebook messenger or Slack.

BAN can be found almost everywhere in terms of diversity. However, quantity does not mean quality and richness of content. To maximise benefits from all channels, it is necessary to devote time and effort to them all constantly.