The power of a simple, handwritten message cannot be overstated, especially when reaching recipients who are isolated or ill. Whether you are creating a card to "uplift spirits" for a child (like with Cardz for Kidz) or to combat loneliness in seniors (the mission of Bring Smiles to Seniors), the message inside is the most vital element.
Here are essential tips from leading card distribution charities for writing truly encouraging and appropriate messages:
When writing for recipients you don't know personally, keep the message broad, positive, and focused on shared human connection.
For Seniors (Combatting Isolation): Bring Smiles to Seniors recommends focusing on "General everyday 'thinking of you' cards." Your goal is to remind the recipient that they are valued and remembered.
Examples: "Sending you a smile today!" "Hope you have a lovely afternoon." "Just thinking of you and wishing you well."
For Kids (Uplifting Spirits): Cardz for Kidz focuses on delivering inspiring cards. The message should be highly positive and encouraging.
A message is best when it's personal and heartfelt, but for safety reasons, you must never include specific personal information.
Do Sign Off: Always sign your card with at least your first name and state or city. This adds a personal touch without compromising privacy.
Example: "Warm wishes, Sarah from Texas"
Do Not Use Personal Identifiers: Avoid including your last name, phone number, email, or social media handles.
Keep it Universal: Since charities don't have private information on recipients, you must avoid specific occasions like "Get Well Soon," "Happy Birthday," or "Congratulations." Stick to messages that work for any recipient, at any time of the year.
The card should be a source of pure cheer. The organizations reviewing the cards will screen for appropriateness.
Keep It Light: Avoid mentions of religion, politics, or illness. Stick to themes of happiness, hope, strength, and joy.
Write Clearly: Use simple, legible handwriting, especially when writing to seniors who may have vision difficulties.
Messages Preferred: While beautiful blank cards are welcome for decorating programs, both charities prefer or require that messages be written inside the cards, as this is the most direct way to deliver that encouraging sentiment.