Embedded Files
Duncan Buckerfield
Source: Wikimedia (CC License)
Introduction
Introduction
Using social media to influence others has become popular in the last 10 years. Critical to understanding and utizling this phenomena is understanding how the environment is in-turn affected by Social Action. This page will explore where social media has had and impact and how others can grow their environmental advocacy via social media.
So what? Does Instagram "Clicktivism" Have real world Consequences? A case study of Greta Thunberg.
So what? Does Instagram "Clicktivism" Have real world Consequences? A case study of Greta Thunberg.
Possibly the most known climate activist of recent years, Greta Thunberg has utilized her platform to encourage kids across the world to get involved and fight against hegemonic policies that oversee the globe's environmental policy. The most known of her speeches was her viral 2019 call for action when she spoke at the United Nations Climate Action Summit. According to an ASEAN analysis of Google Trends, searches for "Climate Strike" "Greta's Speech" and "Climate Change" increased between September 20 and September 28, 2019. Meaning that her impact was able to reach millions and had the potential to encourage action. This impact has been garnered as the "Greta Effect" by the BBC.
Possibly the most known climate activist of recent years, Greta Thunberg has utilized her platform to encourage kids across the world to get involved and fight against hegemonic policies that oversee the globe's environmental policy. The most known of her speeches was her viral 2019 call for action when she spoke at the United Nations Climate Action Summit. According to an ASEAN analysis of Google Trends, searches for "Climate Strike" "Greta's Speech" and "Climate Change" increased between September 20 and September 28, 2019. Meaning that her impact was able to reach millions and had the potential to encourage action. This impact has been garnered as the "Greta Effect" by the BBC.
Environment by Impact is one of the largest pages on Instagram with Environmental Protection and Conservation related content. Explore their work below. The account garners over a 1/2 a million followers and regularly reaches 1+ million plus viewers. (Instagram)
Limitations of the Social "medium"
Limitations of the Social "medium"
As we all know, the Internet is a fairly complex arena where information, ideas, opinions, and news are freely exchanged across the world. As a consequence, social media has the potential to generate complex, even destructive, beliefs. The publicly available misinformation, which are frequently propagated by algorithms, have the potential to proliferate hoaxes or erroneous news virally. An instance of this is how the YouTube algorithm in early 2020 was propagating climate denial information. According to EuroNews, around 16% of the top 100 relevant videos on YouTube for the search term "global warming" included inaccuracies and lies. Many of these videos have received over one million views.
As we all know, the Internet is a fairly complex arena where information, ideas, opinions, and news are freely exchanged across the world. As a consequence, social media has the potential to generate complex, even destructive, beliefs. The publicly available misinformation, which are frequently propagated by algorithms, have the potential to proliferate hoaxes or erroneous news virally. An instance of this is how the YouTube algorithm in early 2020 was propagating climate denial information. According to EuroNews, around 16% of the top 100 relevant videos on YouTube for the search term "global warming" included inaccuracies and lies. Many of these videos have received over one million views.
Getting Involved
Getting Involved
Creating, sharing, and protesting are three ways to use your social reach to make positive change on social media. Click the links below to learn more from our IFCPP group.
Resources
Resources
"YouTube algorithms are promoting climate denial videos to millions - new report" EuroNews- https://www.euronews.com/my-europe/2020/01/16/youtube-algorithms-are-promoting-climate-denial-videos-to-millions-new-report
"...The Greta Effect" BBC- https://www.bbc.com/news/newsbeat-53902468
Environment By Impact https://www.instagram.com/environment/?hl=en
Greta Google Trends ASEAN- https://accept.aseanenergy.org/the-power-of-social-media-to-fight-climate-change/
Page updated
Report abuse