Speakers

Alex has been active in the software world since he started his career as an Analyst in 2011. He had various roles with a focus on software asset management, data analytics, and software development. He walked in the shoes of an analyst, auditor, advisor, and software engineer, being involved in building SAM tools, amongst other data-focused projects.

In 2020, he co-founded Licenseware to commoditize SAM tooling and help companies save millions on software. 

Rich was probably the first person to present on the necessary alignment of ITAM & FinOps in 2019. Since then, he has focused on demonstrating how FinOps underpins any organisation’s software, SaaS, and cloud management strategy.

As well as his fantastic shirts, deep Microsoft licensing knowledge, and focus on the future of ITAM + FinOps, Rich advocates for innovative solutions to problems around technology value.

Philip is the founder & CEO of Ipseita an is the co-creator of Digital Acumen courses.

He is an international consultant and technology and business strategist, multi-disciplinary engineer, systems developer, and  transformation leader.

Philip is responsible for Conversational AI Assurance (CAIA) engineering, tooling infrastructure and systems integration. 

Alexander has spent over 25 years working in Microsoft licensing and cost management. He runs SAMexpert, an independent consultancy headquartered in England that advises enterprises and cloud infrastructure providers on Microsoft agreements, compliance, and Azure spend.

SAMexpert does not resell Microsoft licences or hold any Microsoft partnership. The absence of any Microsoft partnership lets Alexander represent clients without divided loyalties when negotiating agreements or responding to audit claims. Much of his work involves helping procurement, finance, and IT teams understand what is genuinely negotiable in Microsoft deals and where costs tend to hide.

His current focus is on how AI changes the economics of Microsoft agreements. Copilot subscriptions, Azure OpenAI consumption, and bundled AI features are creating cost centres that many organisations struggle to forecast. Alexander helps clients work out what they are actually buying, whether they need it, and how to structure terms that make sense for their situation.

He writes and speaks regularly on Microsoft licensing and hosts a YouTube channel with over 500 videos on the subject. 

Chris is a hands-on IT & Change leader with extensive commercial experience across multiple industries. He is a specialist in designing and implementing optimal multi-sourced operating models founded in his broad understanding of modern Service Management and Project & Portfolio Management practices. His focus on the customer, value, and the team, ensures the agile initiatives he leads maximises the return on technology driven investments.

Callum has worked in IT for over 15 years, starting in an IT services shop from age 14 to 18, then moving to a large train company for a year. After that, he spent 10 years at a financial services firm, where I progressed through the ranks and specialised in DevOps and architecture.

More recently, Callum has been with a medical indemnity firm for the past six months, focusing on platform management and leading a team of engineers, environment managers, and release managers. Callum has earned a master’s degree in enterprise architecture, and was shortlisted for the DevOps Rising Star award in 2025.

Over the years, Callum has developed a few quotes that capture why success in technology isn’t just about choosing the right tools, but about continuously adapting them through the process:

• “Innovation fuels technology, and technology powers the world.” 

• “It’s not all about what technology you use, it’s about how the technology gets to production.” 

An experienced IT service professional, Sophie loves working with clients to support the growth of their colleagues and service management practices.

She is passionate about delivering business outcomes & producing customer value through the provision of high quality, strategically focused, operational & service focused management. Her focus is always on building partnerships, both internally and externally, that drive improvements across all aspects of service management, IT & the business.

Sophie has over 25 years’ experience combining leadership skills with technical knowledge to inspire & motivate others whilst challenging the status quo with a focus on streamlining processes & optimising productivity. 

Biography TBC

Matt is a Visiting Fellow at the Centre for Assuring Autonomy at the University of York, where he is currently researching software safety assurance in AI, and the safety of decision-making in autonomy. Matt is also an independent consultant in assuring the safety of complex, socio-technical systems.

Matt’s PhD focussed on identifying the impediments to recognised good practice in software safety assurance; with the aim of identifying, characterising, and eradicating the impediments to the adoption of best practice for software safety assurance.

Vijay is ITIL Master certified, with 20+ years Enterprise ITSM expertise. Specialising in connecting IT operations to tangible business value for C-Level stakeholders, Vijay has built his reputation on demonstrating measurable financial outcomes rather than framework compliance.

His "follow the money" philosophy has uncovered substantial savings through proper ITSM implementation - including significant unnecessary cloud spend at enterprise organizations. 

Barry helps clients optimise their IT assets, reduce their software licensing spend, and manage their cloud costs. With over 15 years of experience in the ITAM industry, and 25 years in IT, he has deep knowledge and broad experience of the licensing and commercial agreements of major data centre and cloud software vendors, such as Microsoft, IBM, VMware, OpenText, Micro Focus, Red Hat, Oracle and Citrix.

Barry is passionate about sharing his expertise and insights with the ITAM community, as a speaker and content creator. His mission is to deliver value and satisfaction to my clients, while advancing the standards and practices of ITAM.

Our Closing Keynote speaker, EUR ING Alastair Revell CEng CITP FBCS, served as the 64th President of BCS, The Chartered Institute for IT (2024/25). His presidency, marking the 40th anniversary of the Institute’s Royal Charter, focused on championing chartered and professional registrations. He is also the driving force behind Chartered Week, a national initiative promoting the value of professional standards and chartership across all professions.

Before becoming President, Alastair served almost six years as Vice-President for Community and later as Deputy President, contributing extensively to BCS governance. He is currently the Immediate Past President.

He holds several prominent governance appointments across the UK IT and engineering sectors, including board roles with the Institution of Analysts and Programmers, the Trustworthy Software Foundation, and the Engineering Council.

A Chartered IT Professional (CITP), Chartered Engineer (CEng), Chartered Manager (CMgr) and European Engineer (EUR ING), Alastair is also a Chartered Fellow of BCS, and the Chartered Management Institute, and a Fellow of the Institution of Analysts and Programmers.

A graduate of the University of Birmingham with an MBA from the University of Exeter, he is committed to strengthening digital trust and elevating professional excellence across the IT community.

He also holds an honorary Doctor of Science degree from the University of Plymouth, awarded for his contribution to computer science education and the IT profession.

Brian has over two decades of experience in Software and IT Asset Management, spanning practitioner, consulting and delivery leadership roles. This background has built deep expertise in software licensing, vendor engagement and the operational realities of IT, shaping a pragmatic, delivery‑led approach to transformation.

In his current role, he leads global service delivery for IT Asset Management, FinOps and Green IT, supported by data intelligence and technology practices across ServiceNow and Flexera. Focus areas include scaling repeatable services, embedding platforms into operating models, and advancing data‑driven and AI‑enabled automation to deliver sustainable, long‑term client outcomes.

Mark  is the founder & CIO of Ipseita; co-creator of Digital Acumen courses and emeritus (full) professor of IT.

He is the winner of a BCS IT Award for innovations in e-learning for systems design as well as a noted systems development expert.

Philip is also an international standard convenor and is responsible for tools and methods for Conversational AI Assurance (CAIA) design.