Module: CMU6101-20 Music Money and Enterprise 2

Level: 6

Credit Value: 20

Module Tutor: Nigel Beaham-Powell

Module Tutor Contact Details: N.Beaham-Powell@bathspa.ac.uk

1. Brief description and aims of module:

You will deliver a music business project (created in semester one) in a real world context you will critically assess your work on completion of the module.

2.Outline syllabus

• Applied marketing strategies

• Practical tasks relating to chosen activity/event/product launch

• Application of specialist skills relating to chosen activity/event/product launch

• Critical analysis/review of completed project.

3.Teaching and learning activities

You will work in teams and you will be supported by seminars and tutorials. There will be entrepreneurial activity with opportunities for seed funding and delivery in the commercial world.

Assessment Item 1:

• Assessment Type: CW

• Description: Project Presentation (30 minutes)

• % Weighting: 100