Module: CMU6004-20 Music Money and Enterprise 1

Level: 6

Credit Value: 20

Module Tutor: Nigel Beaham-Powell

Module Tutor Contact Details: N.Beaham-Powell@bathspa.ac.uk

1. Brief description and aims of module:

You will work in project teams to develop a music business related idea with a business plan and website. You will attend lectures and seminars to learn about budgeting, research methods relating to identifying target markets and logistical planning for the successful delivery of your project. There will also be opportunities for you to launch your project in the real world to gain initial insight into the potential opportunities for your project in preparation for MME part 2 (which is an optional module).

2.Outline syllabus

• Principles of budgeting

• Business plans

• Market research

• Digital marketing

• Project management

3.Teaching and learning activities

This module is entrepreneurial by design with opportunities for seed funding and practical engagement with the commercial world.

Assessment Item 1:

• Assessment Type: CW

• Description: Project website with business plan

• % Weighting: 100