Sisters & Seekers Pop-up Shop
For my first self-directed project, I have decided to design a pop-up shop for the online brand Sisters & Seekers. I have researched how the high street is changing and what part Covid has played in this. Brands are now using pop-up stores to create unique and engaging physical shopping experiences. They provide flexibility and the opportunity to experiment with less risk whilst creating brand awareness for new audiences.
For my first self-directed project, I have decided to design a pop-up shop for the online brand Sisters & Seekers. I have researched how the high street is changing and what part Covid has played in this. Brands are now using pop-up stores to create unique and engaging physical shopping experiences. They provide flexibility and the opportunity to experiment with less risk whilst creating brand awareness for new audiences.
Concept board
Concept board
This is the concept board I have created to support the direction of my store design and to help keep the design synonymous with the brand aesthetic.
Sisters & Seekers and Brother & Kin set trends ahead of the game and incorporate vintage details into their designs which are becoming increasingly popular among their target audience. Their aesthetic is very clean-cut, organic and minimal and I want to successfully represent their brand throughout the design, offering more than just the chance to shop but an experience to remember and associate the brand with.
BRANDING
BRANDING
GENERAL ARRANGEMENT
GENERAL ARRANGEMENT
