Marketing with Mr. Enz

Marketing Courses Offered

Business and Marketing (BAM) Foundations (CTE 188)

One Semester Course

OPEN TO GRADES: 9

PREREQUISITE: None

This course is a survey of business and marketing concepts designed to help freshman students who want to develop marketing skills and apply them to business settings. Topics covered in the class include marketing functions, marketing utilities, product development, goal setting, presentation techniques, communication in the marketplace, and current marketing events. Students develop their knowledge of course topics through hands-on activities, projects, and assignments relevant to the business world. This class uses guest speakers and field trips to enhance the classroom climate. Students may participate in DECA, offering conferences across the U.S.; area, state, and international competitions; and leadership retreats. The potential exists for short-term experiences in the marketing/DECA student store. This course is a possible exploratory course for the Marketing Certificate offered by the Business and Marketing Education Department.

Introduction to Marketing (CTE 170, 171)

Full Year Course

OPEN TO GRADES: 10, 11, 12

PREREQUISITE: None

College credit may be available for this course.

This interesting and exciting year-long introductory class will help students learn about careers and concepts in marketing. Students will be able to utilize these concepts regardless of their future employment interests and improve their chances of success in our free enterprise system. Areas which will be explored are leadership development, pricing concepts, product strategy, advertising and sales promotion, visual merchandising and display techniques, job acquisition skills, job safety, free enterprise, starting student businesses in class, and basic selling techniques. This class uses guest speakers and field trips to enhance the classroom climate. Students may participate in DECA, offering conferences across the U.S.; area, state, and international competitions; and leadership retreats. The potential exists for short-term experiences in the marketing/DECA student store. This course is a possible exploratory course for the Marketing Certificate offered by the Business and Marketing Education Department.

Marketing Project Management (CTE 175, 176)

Full Year Course

OPEN TO GRADES: 10, 11, 12

PREREQUISITE: Marketing 1 & 2 Recommended

College credit may be available for this course.

Class work is more individual and project-oriented in nature. Students will prepare an advanced marketing project that enhances presentation and computer skills. Marketing finance, organization and planning, business management, managerial applications, visual communications, community involvement, and the execution or application of a marketing plan or project are necessary when completing a project. The opportunity exists to compete in advanced marketing projects for area, state, and international competition that require written and/or oral presentation skills. This course is a preparatory course for the Marketing Certificates offered by the Business and Marketing Education Department.

Marketing Store Retail Operations (CTE 182, 183)

Full Year Course

OPEN TO GRADES: 11, 12

PREREQUISITE: Students who have taken a marketing class or who are currently enrolled in marketing class will be given first consideration. 10th graders must have Teacher's signature.

College credit may be available for this course.

As members of the “School to Work” student store team, students in this class operate the DECA Store. Students will be involved in buying, pricing, purchasing, cashiering, sales, visual merchandising, inventory, customer relations, and overall marketing operations. The DECA curriculum enhances this course with opportunities for the area, state, and international conferences. This course is a possible choice for the Marketing Certificate offered by the Business and Marketing Education Department.