The SAM instructional design model is intended to prioritize “rapid development over perfection” (ELM Learning, para. 3). The eLearning design is prototyped rapidly in iterative phases that allow users to get their hands on it as early as possible.
“SAM focuses on speed, flexibility and collaboration for the purpose of generating more effective and efficient e-learning content” (Jung et al., p. 193). SAM is most often used in eLearning contexts, when programs have quick turnaround times/deadlines and need to be pushed out to users as soon as possible. Minor adjustments are made after the initial publication (product continues to evolve as needed until the Gold version is reached).
SAM relies heavily on collaboration between the Subject Matter Experts (SMEs), the learning designers, and prior/current eLearners for feedback. The philosophy is to “fail fast” (ELM Learning, para. 11). Priority is placed on getting out the initial model to eLearners, after which consistent and active evaluations, analysis, and feedback are collected. Small adjustments and corrections are applied where necessary and immediately pushed out to users.