This presentation walks through the Inspiration Phase of Human-Centered Design using a real-world case study from IDEO. I chose the project where IDEO partnered with Georg Fischer (GF), a global industrial manufacturer, to help them shift from engineering-led product development to a customer-centered innovation strategy. The presentation is structured around six key steps that mirror the design process: defining the challenge, identifying users, planning research, conducting expert interviews, immersing in context, and exploring analogous inspiration.

Each section shows how GF applied human-centered design mindsets like empathy, collaboration, and curiosity to reimagine their products and internal culture. I used APA citations to support my analysis and included examples of how I would personally approach research and observation if I were part of the design team. The final slides reflect on how this case study embodies equity and inclusion by empowering users and democratizing innovation across GF’s global workforce.

This presentation was designed to show how I understand and can apply the Inspiration Phase of Human-Centered Design. I used the Vroom case study to explore how empathy, observation, and inclusive research methods lead to meaningful design solutions.

The goal was to walk through each step of the Inspiration Phase—from defining the challenge and building an interview guide, to selecting additional research methods and capturing insights creatively. I didn’t just summarize what IDEO.org did, I also explained how I would contribute as a researcher, using strategies like Parent Journey Mapping and ‘What If’ Reflection Cards to document learning and spark ideas.

Ultimately, the purpose was to connect theory to practice, demonstrate ethical documentation, and show how human-centered design can promote equity and inclusion in real-world contexts.