Survey Results

Approximately 100 people attended the exhibition, with 76 completing a survey. Respondents represented a diverse group, including bicycling advocates, Arizona State University employees and students, transportation professionals, Tempe city staff, and one elected official (the city mayor). Half of the respondents were Tempe residents. Sixty percent were under the age of 40, and the majority of respondents (63%) were male.

Respondents were evenly split between frequent and infrequent riders, with 38 individuals in each group.

Which of the exploration stations was/were most effective in communicating the bicycling experience in Tempe? 

Responses to this question indicated that the Bicyclists' Stories (first-person view [FPV] videos accompanied by quotes) were generally seen as the most effective way to communicate the bicycling experience. A total of 42 respondents, including both frequent and infrequent riders, selected this method. The second most effective method was the Virtual Reality (VR) Bike Ride, followed closely by the Stories on Maps and Posters. Notably, the Bicycle Counts were perceived as more effective by frequent riders compared to infrequent riders. 

We asked respondents what they had learned about the bicycling experience in Tempe. Here are some of the insights shared by infrequent riders:

• I learned which roads bicyclists find safe/unsafe, as well as those they like/don't like.

• I learned where gaps exist in the bicycle infrastructure network.

• I learned that there are many bicyclists in the area.

• I learned that bicycling can be much cheaper than driving.

• I learned that it can be scary to ride a bike in the bike lanes.

• I learned the proper names of bicycling facilities.

• I learned that ASU was poorly served by the current bicycle infrastructure.

We also asked respondents what they felt was missing from the exhibition. Here are some of the insights shared by frequent riders:

• Solutions for carrying items on a bike

• Tips for bike maintenance 

• Sensory experiences such as noise, smells, encounters with dogs, and the heat!

• The local bike culture that exists and how bicycling is connected to socializing

• People's emotional attachment to their bike

• Issues related to bike theft 

• The experiences of low-income, bicycle-dependent users

• Close calls and near-miss incidents

• The constant need to stay aware of surroundings (360°)