Cadbury
Interlude
Interlude
Lift. Go. Reset. Rest.
The Cadbury Has Your Back line consists of four separate chocolate snacks: Lift, Go, Reset, and Rest.
Cadbury Has Your Back is a family of snacks that support whole body
health through out the day. These snacks are connected to hybridized online
and in person experiences that match Gen Z’s social snacking
behavior and their desire to connect more with the people around them.
"Lift" is a morning pause with caffeine. "Go" and afternoon treat with protein powder. "Go" an afternoon treat with nutrients. "Rest" is a nighttime relaxing snack.
Graphic Design BSD | Senior
My name is Margaux Quam. I’m a French-American student at Arizona State University in my final year of the graphic design program and I’ve been living in the east bay of the San Francisco Bay Area for 11 years. I’m passionate about everything design-related, specifically packaging, wayfinding, and branding, and I’m recently curious about automotive UX/UI and biomimicry. I also really like electronic music!
About Cadbury Interlude
I was motivated to apply to the program for the chance to work alongside both graphic design students and industrial design students. I’m interested in packaging design, so the opportunity to apply visual design and learn about the structural aspect from industrial design students was exciting to me.
Industrial Design BSD | Junior
My name is Sydney McCoy. I am a Junior Honors student at ASU majoring in both Industrial Design and Ceramics. I was born in Scottsdale, raised in Durango Colorado, and then came back to live in Phoenix years before I went to college here. I am passionate about learning how to make things and collecting skills. I love industrial design because it allows me to help others and apply my ever expanding skillset.
About Cadbury Interlude
What inspired you for the project ( short paragraph/ caption): For this project I was excited to be able to work with another student from a different major. I was inspired by interactive art installations I visited this summer that combined digital experience and in person interaction. to design a product system that was the same.