The logo of the company has four dimensions.  First, the letter J design represents the 3R which are reduce, reuse, recycle that’s why it more likely an arrow.   Second is the image of mannequin that represent the business is all about fashion tops.  Third, the broken lines that represents the service of the company.  Fourth, purple leaf more likely represents the creativeness on how the company will upgrade the worn-out clothes.   The company choose this type of color because in business, purple color is heightens people’s sense of beauty and their reaction to more creative premium service.