Behavioural Psychology

Ivan Pavlov

Ivan Petrovich Pavlov was a Russian physiologist known primarily for his work in classical conditioning. Pavlov's principles of classical conditioning have been found to operate across a variety of behavior therapies and in experimental and clinical settings, such as educational classrooms and even reducing phobias with systematic desensitization.

The basics of Pavlov's classical conditioning serve as a historical backdrop for current learning theories. However, the Russian physiologist's initial interest in classical conditioning occurred almost by accident during one of his experiments on digestion in dogs. Considering that Pavlov worked closely with animals throughout many of his experiments, his early contributions were primarily about animal learning. However, the fundamentals of classical conditioning have been examined across many different organisms, including humans. The basic underlying principles of Pavlov's classical conditioning have extended to a variety of settings, such as classrooms and learning environments.

Pavlov's Dogs

Like many great scientific advances, Pavlovian conditioning (aka classical conditioning) was discovered accidentally.

During the 1890s, Russian physiologist, Ivan Pavlov was researching salivation in dogs in response to being fed. He inserted a small test tube into the cheek of each dog to measure saliva when the dogs were fed (with a powder made from meat). Pavlov predicted the dogs would salivate in response to the food placed in front of them, but he noticed that his dogs would begin to salivate whenever they heard the footsteps of his assistant who was bringing them the food. When Pavlov discovered that any object or event which the dogs learned to associate with food (such as the lab assistant) would trigger the same response, he realized that he had made an important scientific discovery. Accordingly, he devoted the rest of his career to studying this type of learning.

Pavlov (1902) started from the idea that there are some things that a dog does not need to learn. For example, dogs don’t learn to salivate whenever they see food. This reflex is ‘hard-wired’ into the dog.

In behaviourist terms, food is an unconditioned stimulus and salivation is an unconditioned response. (i.e., a stimulus-response connection that required no learning).

Unconditioned Stimulus (Food) > Unconditioned Response (Salivate)

In his experiment, Pavlov used a metronome as his neutral stimulus. By itself the metronome did not illicit a response from the dogs.

Neutral Stimulus (Metronome) > No Conditioned Response

Next, Pavlov began the conditioning procedure, whereby the clicking metronome was introduced just before he gave food to his dogs. After a number of repeats (trials) of this procedure he presented the metronome on its own.

As you might expect, the sound of the clicking metronome on its own now caused an increase in salivation.

Conditioned Stimulus (Metronome) > Conditioned Response (Salivate)

So the dog had learned an association between the metronome and the food and a new behaviour had been learned. Because this response was learned (or conditioned), it is called a conditioned response (and also known as a Pavlovian response). The neutral stimulus has become a conditioned stimulus.

Pavlov found that for associations to be made, the two stimuli had to be presented close together in time (such as a bell). He called this the law of temporal contiguity. If the time between the conditioned stimulus (bell) and unconditioned stimulus (food) is too great, then learning will not occur.

Pavlov and his studies of classical conditioning have become famous since his early work between 1890-1930. Classical conditioning is "classical" in that it is the first systematic study of basic laws of learning / conditioning.

John B. Watson

John Broadus Watson was an American psychologist who established the psychological school of behaviorism. Through his behaviorist approach, Watson conducted research on animal behavior, child rearing, and advertising. In addition, he conducted the controversial "Little Albert" experiment and the Kerplunk experiment. Watson popularized the use of the scientific theory with behaviorism.

With his "behaviorism", Watson put the emphasis on external behavior of people and their reactions on given situations, rather than the internal, mental state of those people. In his opinion, the analysis of behaviors and reactions was the only objective method to get insight in the human actions. This outlook, combined with the complementary ideas of determinism, evolutionary continuism, and empiricism has contributed to what is now called radical behaviorism. It was this new outlook that Watson claimed would lead psychology into a new era.

Watson's behaviorism rejected the studying of consciousness. He was convinced that it could not be studied, and that past attempts to do so have only been hindering the advancement of psychological theories. He felt that introspection was faulty at best and awarded researchers nothing but more issues. He pushed for psychology to no longer be considered the science of the "mind". Instead, he stated that psychology should focus on the "behavior" of the individual, not their consciousness.

Little Albert

The Little Albert experiment was a controlled experiment showing empirical evidence of classical conditioning in humans. The study also provides an example of stimulus generalization. It was carried out by John B. Watson and his graduate student, Rosalie Rayner, at Johns Hopkins University. The results were first published in the February 1920 issue of the Journal of Experimental Psychology.

After observing children in the field, Watson hypothesized that the fearful response of children to loud noises is an innate unconditioned response. He wanted to test the notion that by following the principles of the procedure now known as "classical conditioning", he could use this unconditioned response to condition a child to fear a distinctive stimulus that normally would not be feared by a child (in this case, furry objects).

The aim of Watson and Rayner was to condition a phobia in an emotionally stable child. For this study they chose a nine-month old infant from a hospital referred to as "Albert" for the experiment. Watson followed the procedures which Pavlov had used in his experiments with dogs.

Before the experiment, Albert was given a battery of baseline emotional tests: the infant was exposed, briefly and for the first time, to a white rat, a rabbit, a dog, a monkey, masks (with and without hair), cotton, wool, burning newspapers, and other stimuli. Albert showed no fear of any of these items during the baseline tests.

For the experiment proper, Albert was put on a mattress on a table in the middle of a room. A white laboratory rat was placed near Albert and he was allowed to play with it. At this point, Watson and Rayner made a loud sound behind Albert's back by striking a suspended steel bar with a hammer each time the baby touched the rat. Albert responded to the noise by crying and showing fear. After several such pairings of the two stimuli, Albert was presented with only the rat. Upon seeing the rat, Albert got very distressed, crying and crawling away. Apparently, the infant associated the white rat with the noise. The rat, originally a neutral stimulus, had become a conditioned stimulus, and it was eliciting an emotional response (conditioned response) similar to the distress (unconditioned response) originally given to the noise (unconditioned stimulus).

In further experiments, Little Albert seemed to generalize his response to the white rat. He became distressed at the sight of several other furry objects, such as a rabbit, a furry dog, and a seal-skin coat, and even a Santa Claus mask with white cotton balls in the beard. However, this stimulus generalization did not extend to everything with hair.

Behavioural Psychology and addiction

The classical conditioning process helps explain why stimuli in the environment or sensations originating from inside the body often trigger a person’s craving for a substance. Certain areas of the brain may be triggered just by seeing the paraphernalia used to administer a drug, inducing an intense craving for the drug. This is no different, really, from Pavlov’s dogs learning to associate food with the ringing of a bell through classical conditioning, and drooling over the previously irrelevant sound. The craving trigger stimulus from the environment might involve any of the five senses: hearing, seeing, touching, smelling, or tasting. Or, craving may be triggered by familiar internal states (like anxiety, depression, loneliness) that were previously alleviated by taking drugs.

Operant conditioning is all about rewards and punishments. A person might use a drug for the first time and enjoy the feelings it creates, which is a positive reinforcement for the behavior. Similarly, the person might find that the drug decreases a negative feeling like pain, low mood, or anxiety. This, too, would be reinforcing—what we call negative reinforcement.