Letterboxd has been changing the way people approach cinema now. Rather than watching a trailer or reading a synopsis, people will go straight to Letterboxd. For Jay Bennet, "It's my main source of trivia and finding out who's in things and what director made that and who did the music. When I'm just watching something, I like to go down the list of who's in that and then that kind of creates a spider's web. It’s how I've approached this year in watching films." Seligman another film buff mentions, “I feel like I only see a movie now if I see that people are talking about it online, particularly on Letterboxd. If I know other women, queer people, Jews, young people in general are watching something and are excited, I know that will be represented on Letterboxd and not as much in the traditional film journalism establishment.”
Director Emma Seligman and actress Rachel Sennot on the set of "Shiva Baby"
Not only does this new approach to cinema enriches the experience for movie lovers but also resonates with directors.
Emma Seligman, the director behind the comedy film “Bottoms,” has discovered, “there’s just more queer people, people of color, and women [on Letterboxd] than in the traditional film establishment. As much as I love traditional film criticism, … I care more about what people of my identity are loving and watching and talking about at this point in my life and career than I do about getting good reviews.