According to Buchanan studios that want to market their film will come to Letterboxd because "Obviously, we know what people love because they tell us the types of films they love" 

The platform actively engages with the festival by sending its team to review films, create special content like "Best of Sundance" lists, and share their thoughts and reactions with the community.

When Letterboxd participates in high-profile events, it creates exclusive content like interviews, and behind the scenes insights. Red carpet coverage helps users feel connected to the film industry, developing a deeper appreciation for movies.