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What advancements in technology allowed for J-Pop to the state that it is in today?
This an example of an MIDI also known as a Musical Instrument Digital Interface
Rise of Electronic Instruments
Rise of Electronic Instruments
In the mid 20th century, electronic music was created and began to surge in popularity. Many key developments such as the transition from discrete components to integrated circuits (ICs), the adoption of microcomputer technology, and the emergence of MIDI as a standard for communication between musical instruments and computers have led to the change and advance of electronic music. Since J-Pop has such a wide variety of genres, this allowed a lot of artists to experiment with a variety of instruments and sounds that were not available before. This allowed for J-Pop to fit the tastes of many different people and attract many more listeners. (A review of Electronic Music Instruments.)
Digital Distribution
Digital Distribution
The evolution of distribution of music started with live performances, which then evolved to sheet music then to portable music devices. The release of the headphone stereo created by Sony allowed for enjoyment of music almost anywhere. However, this later changed to mobile devices and is referred to as "digital distribution". This allowed for anyone with a cellphone to be able to enjoy a variety of ringtones and songs provided through their cellphone provider. This ease of access of music plays a key role for promotion and accessibility within the J-Pop industry. (“The Impact of Digital Distribution on the Japanese Music Market.)
Sony's "Walkman"
Cassette Player
Chart of Subscription-based music streaming sales in Japan from 2017 to 2023
Streaming Services
Streaming Services
Services such as Apple Music, Spotify and LINE Music have seen significant growth over the past few years. This growth can be directly correlated to not only the domestic growth of J-Pop within Japan but also globally. Release of music through platforms such as Spotify and Apple Music are available globally and serves as a key promotional tool for J-Pop artists. (. “‘The Music Industry’s Shift to Digital in Japan Appears to Be Gaining Traction.’”)
Famous J-Pop artist, Ado announcing her first world tour
On the right, shows trends with J-Pop songs such as Creepy Nuts Bling-Bang-Bang-Born that spread influence using social media.
Role of Social Media
Role of Social Media
Social media is important for any music industry not just J-Pop. Through platforms such as Twitter, Instagram, YouTube and TikTok, artists are able to promote their music. These platforms allow for updates on music release dates, concerts, collaborations and interactive content to keep fans engaged. It also promotes global outreach. (www.mi.edu/in-the-know/social-medias-critical-role-music-industry)
Works Referenced
Works Referenced
Ingham, Tim. “‘The Music Industry’s Shift to Digital in Japan Appears to Be Gaining Traction.’” Music Business Worldwide, 26 Oct. 2021, www.musicbusinessworldwide.com/japan-line-misaki-iki-traction-line/.
Hirano, Karl. “A review of Electronic Music Instruments.” Computer Music Journal, vol. 20, no. 3, 1996, p. 28, https://doi.org/10.2307/3680819.
Megumi, Onouchi. “The Impact of Digital Distribution on the Japanese Music Market.” Cover-7, May 2005, www.jef.or.jp/journal/pdf/Cover-7_0505.pdf.
Statista Research Department, and Mar 8. “Japan: Subscription-Based Music Streaming Sales 2023.” Statista, 8 Mar. 2024, www.statista.com/statistics/1101329/japan-music-streaming-subscription-sales-revenue/.
“Social Media’s Critical Role in the Music Industry: Musician’s Institute.” Musicians Institute, 21 May 2021, www.mi.edu/in-the-know/social-medias-critical-role-music-industry/.
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