Business Management

Have you ever wished you were your own boss? Did you ever think that you had a good idea for a product or service? Do you like to plan your own day and make you own decisions? If you are business-minded person who has thought about owning a business in the future, then this academy is an option for you. Statistics show that 65 percent of those who start a business are relatively young, between the ages of 25 and 40. This pathway will introduce you to the process of starting and managing your own business. Students will create a business plan that includes market research, self-analysis, industry trends, forms of organization, hiring employees, setting goals, defining target markets, the marketing mix, managing risk, and a financial plan. 

The Sales and Marketing pathway students learn the skills needed to develop and execute strategies to maximize profits for the promotion of a product, service, or brand. This hands-on academy will look beyond what is being marketed and consider how it can be adjusted to meet the demographic and psychographic demands of consumers. Ethical and financial outcomes are also considered in this career academy which encourages learners to test their marketing knowledge in realistic simulations.