SPEAKERS

Gene Leehan, recently retired as Executive Vice President and Senior Regional President of Clear Channel Outdoor Americas, brings nearly four decades of leadership and innovation to the Out of Home (OOH) advertising industry. Beginning his career in 1986 as an Account Executive at Patrick Media Group, he quickly rose through leadership roles at Eller Media Group and Clear Channel Outdoor, where he helped shape the company’s growth across sales, operations, and executive leadership. His impact positioned the organization—and the industry—through transformative change.

In 2015, Gene was inducted into the OAAA Hall of Fame, recognizing his visionary leadership and enduring contributions. He has also served on multiple boards, including the FOARE Foundation and the Outdoor Advertising Association of Texas. Today, Gene continues to serve as a trusted advisor and mentor within the OOH sector while enjoying more time with family, travel, hiking, and his lifelong interest in numismatics.

Ryan Kinskey is Co-Founder and CEO of Motionworks, a population intelligence and location data company that delivers real-time, historical, and predictive mobility insights to advertisers, government, retail, and transportation clients.  He holds a BBA in Economics from the University of Georgia, and earlier in his career led business development and sales roles at companies like AirSage and Meltwater Group before launching Motionworks in 2017. 

Under his leadership, Motionworks has become a trusted partner for brands that need actionable, privacy-compliant data tools to understand how people move, where they spend time, and what that means for place-based and out-of-home media planning.  

Destiny Spurling is the Controller at Verde Outdoor Media, which was recently acquired by Lamar Advertising. She plays a key role in guiding the company through its post-acquisition transition, leading the accounting function and ensuring a smooth, successful close-out of the business.

Known for building and scaling accounting and sales support departments from the ground up, Destiny brings over six years of progressive corporate accounting experience and a proven track record of transforming operations. She has implemented multiple financial system upgrades, software migrations, and process improvements, directed accounting operations during acquisitions, implemented fixed asset and CIP modules for $100M+ in assets, and partnered cross-functionally with operations, sales, finance, and HR to strengthen processes and drive efficiency.

Destiny holds both a master’s and bachelor’s degree in accounting from Grand Canyon University, where she graduated with honors, and she is an approved CPA candidate with the Arizona State Board of Accountancy. She is passionate about mentorship, process efficiency, and empowering teams to thrive under pressure.

In 2002, Cedric started his career in media at Publicis Paris, before moving to New York to participate in the creation of experiential agency Publicis Events where he drove M&A activity. After moving to creative agency Publicis Modem, Cedric joined Dentsu America. From 2013, Cedric served Kinetic North America in various positions as CFO, COO, and finally Co-CEO. His tenure at Kinetic afforded him the opportunity to work with media owners to reduce the highly fragmented OOH landscape and improve measurement practices. Solving for these challenges has become Cedric’s passion; his deep knowledge of how to best serve the needs of national brands, while delivering excellent service with best-of-breed technology, places Cedric in a singular position to drive Adkom’s success.

Ryan Klockner is a software entrepreneur focused on building platforms that help agencies and operators work smarter in the out-of-home industry. From 2012 to 2017, he co-developed transportation management software for the trucking industry before turning his attention to OOH. During that time, he began work on the platform now used by Digital Outdoor Advertising (DOA) to manage its business, which aggregates a network of independent billboard owners into a unified offering of roughly 30,000 billboards.

In 2019, he partnered with Publicis to build a custom planning and buying platform that became known as MediaX. Publicis, one of the world’s largest holding companies with approximately 25 agencies under its umbrella, launched MediaX in September 2020 and has relied on it ever since. Over the past five years, he has continued to expand MediaX with tools designed to streamline operations, increase transparency, and make agencies more efficient.

Today, his work sits at the intersection of independent operators and agency buyers, helping bridge the gap with technology that scales the strengths of each side.

Jonathan P. Graviss is the founder and CEO of Graviss Marketing. He believes that every client, no matter how established their business is, should feel appreciated and understood. Jonathan takes the time to learn about each client's unique personality and goals in order to create marketing strategies that speak directly to them. 

Under Jonathan's leadership, Graviss Marketing changes from a service provider to a partner that helps businesses create a distinctive presence in their individual markets and make sure they're not just seen but also heard. He innovates through empathetic, personalized marketing strategies. Jonathan earned his bachelor's degrees in Business Marketing and Business Management, with a minor in Entrepreneurship, from Valdosta State University. Outside of work, Jonathan enjoys spending time with his friends and family. He is enthusiastic about live music, traveling, and good root beer.

Jim Matalone, of Mad Dog Outdoor Consulting, brings over 33 years of experience in the out-of-home industry. As an operator, Jim has managed more than 25,000 billboard faces across 24 unique markets, leading teams of over 325 employees. His career includes over 50 acquisitions and two successful exits, creating more than $300 million in equity value for shareholders. Now, as a consultant, Jim has been engaged by outdoor companies, investors, and vendors, leveraging his expertise to broker approximately $40 million in outdoor company sales. His consulting services span sales training, recruitment, strategic planning, site selection, company appraisals, and brokerage services.

Paul Wright, ASA, founded SignValue with Jeff Wright in 2001 and today SignValue is the largest Out-of-Home valuation firm in the United States. He graduated from Arizona State University (Go Devils!) and worked for Bank of America, the Maricopa County Assessor’s Office and CBRE (CB Richard Ellis) before focusing his valuation and consulting practice on billboard interests.  Paul handled assessment and appeals for the Commercial Appraisal Division of the Maricopa County Assessor.  He is a General Certified Appraiser with reciprocal and temporary licenses in several states and an Accredited Senior Appraiser by the American Society of Appraisers (ASA).  He has experience with a wide variety of commercial and industrial properties, but has specialized in the valuation and brokerage of billboard interests (plants, leasehold, leased fee, easement and fee) for over 20 years. Mr. Wright is the co-author of “Billboard Appraisal: The Valuation of Off-Premise Advertising Signs,” which is the leading text on the subject of billboard appraisal.  He has given testimony at deposition and trial in County, State and Federal courts for divorce, eminent domain and regulatory issues.  He speaks regularly at conferences nationwide for appraisers (Appraisal Institute), out of home/billboard trade associations (IBOUSA) and government associations (IRWA).  Paul has invested in several commercial, industrial and agricultural billboard properties throughout the United States.

Todd’s the one steering the ship at Up To Something, though he’s usually also the one suggesting we turn the ship in a weird new direction just to see what happens. He’s equal parts strategist, media wrangler, and professional overthinker. If there’s a way to zig when everyone else zags, Todd’s already halfway down the road with a whiteboard full of ideas.