Informational Interview Guide

PURPOSE 

• Learn about the role: Gain deeper insights into the responsibilities, challenges, and expectations of a specific position.

• Understand the industry: Get a clearer picture of industry trends, company culture, and key players.

• Expand your network: Make connections that could lead to job opportunities in the future.

• Get career advice: Receive guidance on the skills, education, and experiences necessary for success in the field.

REQUESTING

It's time to reach out to your connections or strangers to request an informational interview. To set up an informational interview, you'll likely do so through an email or LinkedIn message. In the message, introduce yourself, define how you got their contact information, and the the purpose of meeting. You should suggest logistics for a meeting time and date, while remaining flexible for your contacts preferences. Here are some Outreach Examples.

CONDUCTING

Starting out:

Thank them for setting aside time to meet with you. Let them know you have questions prepared as far as an agenda, but feel free to let the conversation naturally flow – you will likely not get through all of your questions.

Topics and Example Questions to Ask:

Career Path & Role Overview:

• Can you tell me about your career journey and how you ended up in your current role?

• What is a typical day like for someone in your position?

• What skills and experiences are essential for succeeding in this field?

Industry Insights:

• What are some of the key trends or challenges in the [industry] right now?

• What do you see as the most exciting or promising areas of growth in the industry?

Advice for Newcomers:

• What X-factor advice would you give someone starting out in this field?

• Are there any skills or certifications that you believe are particularly important for newcomers?

• How did you prepare for your role (e.g., specific courses, internships, etc.)?

Company Culture:

• What do you enjoy most about working at [Company]?

• How would you describe the culture at your organization?

Opportunities for Growth:

• What does career progression look like in this field or at your company?

• How do you see the role or industry evolving in the next few years?

Wrap-Up: 

Express gratitude: Thank the person again for their time and insights.

Next steps: 

Ask if they would recommend any other professionals you could speak with or if there are any other resources you should explore.

Example: "Thank you again for your time and valuable insights today. You’ve really helped me get a better understanding of [specific aspect of their role or industry]. If you have any other suggestions on people I could connect with or resources I should check out, I’d really appreciate it."

KEY TIPS

• Be prepared: Research the person you’re interviewing and their role in advance so you can ask informed questions.

• Be respectful of time: Stick to the agreed-upon time frame and don’t overstay your welcome.

• Take notes: Jot down key points during the conversation to remember later and help you with follow-up.

• Be professional: Treat this like a professional interview—even though it’s informational—by being polite, prepared, and on time.