Sample UA Giving Day Emails
Sample UA Giving Day Emails
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Personalized emails are the most effective way to recruit donors on Giving Day!
Feel free to copy and paste - but please personalize where possible.
If you have a "custom referral link", use that instead of the generic givingday.alaska.edu/UAF so that you can track your progress on your Champion Dashboard!
Before Giving Day - 1 to 2 weeks out
Before Giving Day - 1 to 2 weeks out
Subject line: Help with UA Giving Day
[Name],
Hi, [name], I hope you are well. I am reaching out to you because I know how much you care about [program/org/team]. The University of Alaska’s third statewide Giving Day is February 22 - 23, 2023! We are celebrating “49 hours for Alaska”, and we will need your help getting the message out.
Will you register to be a Champion? Sign up here: givingday.alaska.edu/UAF
As a champion, you will tell your acquaintances why UAF, or a program at UAF, is so important to you and share the Giving Day website with them. This can be over social media, email, text, or any creative way that you come up with to spread the good news.
You can join us in spreading awareness about the importance of [what is important? "promoting a culture of scholarship", "ensuring students have food to eat", etc] by selecting [college, campus, or Nanook Athletics] as your affinity when you register as a Champion.
Now, more than ever, it is our participation that counts. Let’s show Alaska how much UAF means to us.
I hope to see you there (virtually)!
Go Nooks!
[Your name]
[program/org/team/business]
On UA Giving Day – Feb 22
On UA Giving Day – Feb 22
Subject line: Stand with [program, org, team] today on Giving Day
[Name],
Giving Day is here! I hope that you will stand with [program/org/team] today. We are celebrating “49 hours for Alaska”. You have the opportunity to accept challenges from other donors to make a meaningful impact on the areas of UAF that you care about most, unlocking even more $$ for the areas you care about.
You only have 49 hours. Make your gift now: givingday.alaska.edu/UAF
Choose your challenge! You can support [program/org/team] by participating in the challenge [describe challenge]. It is important to us because [share one or two sentences about why this program is important to you and what you love about UAF].
Now, more than ever, it is our participation that counts. Let’s show Alaska how much UAF means to us.
I hope to see your gift!
Go Nooks!
[Your name]
[program/org/team/business]
On UA Giving Day – Feb 23
On UA Giving Day – Feb 23
Subject line: Giving Day Progress, there is still time!
[Name],
We are halfway into our 49 hours into our UA Giving Day and going strong. If you’ve already given to support a project or cause, THANK YOU! You have joined more than [###] donors who have already contributed [$$$] to support UAF students and programs.
If you haven’t made your gift yet, there is still time. Make your gift now: givingday.alaska.edu/UAF
Gifts of any size can make a difference and your participation shows UAF students that you care about their future, and the future of Alaska.
Show your Nanook pride today and help us make our UA Giving Day a success!
Go Nooks!
[Your name]
[program/org/team/business]
After Giving Day – Feb 24
After Giving Day – Feb 24
Subject line: Thank you for supporting students
[Name],
Together, #NanookNation raised $XXXXXX+ on Giving Day. This is incredible!
[How you and your team/org/program/business feel about this outpouring of support].
We are so grateful for all of our community's donations and social media support that helped to spread the message about why UAF is important to us.
[snapshots of social media posts with #49HoursForAlaska]
Thank you so much for supporting UAF students,
[Your name]
[program/org/team/business]
Dos and Don'ts
Dos and Don'ts
Do
Use your voice and be true to yourself.
Responsibly use the UAF logo, UAF and UA Giving Day graphics and photos.
Only speak on behalf of the University to the extent that your position allows.
Use official UAF email addresses and your UAF title/relationship.
Be creative.
Don't
Speak on behalf of the university.
Post misleading information about UA Giving Day.
Alter any of the provided graphics and UAF logo.
Offer an incentive with financial value (or a raffle) for donors.
Send emails to those that have requested "do not contact" or "do not email".
NOTE: Whenever featuring a person's name, likeness, or quote in any UAF marketing, a media release form signed by the subject is legally required. (Student organizations: you only need verbal permission from your subjects)
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