Email Templates
for your program, organization or team
Personalized emails are the most effective way to recruit donors on Giving Day!
Feel free to copy and paste – but please personalize where possible.
If you have a "custom referral link," use that instead of givingday.alaska.edu/UAA so you can track your progress on your Champion Dashboard!
NOTE: Whenever featuring a person's name, likeness or quote in any UAA marketing, a UAA media release form, by the subject is legally required. If we have provided photos in this toolkit, they have already signed the media release form.
(Student organizations: you only need verbal permission from your subjects)
1-2 weeks before Giving Day
Subject line: Will you digitally volunteer with us?
[Name],
Hi, [name], I hope you are well. I am reaching out to you because I know how much you care about [program/org/team]. The University of Alaska’s second statewide Giving Day is March 26-28, 2024! We are celebrating “49 hours for Alaska,” and we will need your help getting the message out.
Will you register to be a Champion? Sign up here.
As a champion, you will tell your acquaintances why UAA, or a program at UAA, is so important to you and share the Giving Day website with them. This can be over social media, email, text or any creative way that you come up with to spread the good news.
You can join us in spreading awareness about the importance of [what is important? "promoting a culture of scholarship", "ensuring students have food to eat", etc] by selecting [college, campus, or Seawolf Athletics] as your affinity when you register as a Champion.
Now, more than ever, it is our participation that counts. Let’s show Alaska how much UAA means to us.
I hope to see you there (virtually)!
Howl!
[Your name]
[program/org/team]
On UA Giving Day – March 26, 2024
Subject line: Stand with [program, org, team] today on Giving Day
[Name],
Giving Day is here! I hope that you will stand with [program/org/team] today. We are celebrating “49 hours for Alaska.” You have the opportunity to accept challenges from other donors to make a meaningful impact on the areas of UAA that you care about most, unlocking even more $$ for the areas you care about for the next 49 hours (through 1PM on March 28, 2024).
You only have 49 hours. Make your gift now: givingday.alaska.edu/UAA
Choose your challenge! You can support [program/org/team] by participating in the challenge [describe challenge]. It is important to us because [share one or two sentences about why this program is important to you and what you love about UAA].
Now, more than ever, it is our participation that counts. Let’s show Alaska how much UAA means to us.
I hope to see your gift!
Howl!
[Your name]
[program/org/team]
On UA Giving Day – March 27, 2024
Subject line: Giving Day progress, there is still time!
[Name],
We are halfway into our 49 hours into our UA Giving Day and going strong. If you’ve already given to support a project or cause, THANK YOU! You have joined more than [###] donors who have already contributed [$$$] to support UAA students and programs.
If you haven’t made your gift yet, there is still time. Make your gift now: http://givingday.alaska.edu/UAA
Gifts of any size can make a difference and your participation shows UAA students that you care about their future, and the future of Alaska.
Show your Seawolf pride today and help us make our UA Giving Day a success!
Howl!
[Your name]
[program/org/team]
After Giving Day– March 28, 2024
Subject line: Thank you for supporting students
[Name],
Together, #SeawolfNation raised $X+ for XXX on Giving Day. This is incredible!
Donations to UAA on Giving Day totaled more than $X.
[How you and your team/org/program feel about this outpouring of support].
We are so grateful for all of our community's donations and social media support that helped to spread the message about why UAA is important to us.
[snapshots of social media posts with #49HoursForAlaska]
Thank you so much for supporting Seawolf students,
[Your name]
[program/org/team]
Do's and Don'ts for internal partners: emailing
Do
Responsibly use the UAA logo, UAA and UA Giving Day graphics and photos.
Only speak on behalf of the university to the extent that your position allows.
Use official UAA email addresses and your UAA title/relationship.
Confirm media release form form is completed before using someone's name, likeness or quote. (NOTE: Student organizations only need verbal permission to use someone's name, likeness or quote.)
Be creative.
Don't
Post misleading information about UA Giving Day.
Alter any of the provided graphics and UAA logo.
Offer an incentive with financial value (or a raffle) for donors.
Imply that Giving Day funds support student organizations and clubs (Giving Day donors can only donate to funds processed by the UA Foundation).
Send emails to those that have requested "do not contact" or "do not email."