Since 1984 Action Camera has dedicated itself to providing service, quality, and professionalism to the photography community. Thanks to our amazing customers, we continue to thrive in our new Rocklin, CA location and have since opened up a second store in Reno, NV.

Our staff has all the knowledge and experience to help you find exactly what you’re looking for. Each of our locations offers a wonderful selection of new or experienced cameras and lenses from brands such as Sony, Fujifilm, Canon, Nikon, Panasonic, and OM System. You can find your studio equipment, bags, lighting, batteries, video gear and so much more here at Action Camera. Can’t find it in the store? We’ll order it for you.

We’re more than a retail camera store, we are a community-first business. We proudly offer classes, workshops, a rental program, film processing, and more!! Whether you're a pro, hobbyist, or complete beginner, we are here to help you get the most out of your gear.

So, stop in for a visit! Our staff is here to assist you.

From Sacramento

1. Take Hwy 80 East to Rocklin Rd. (Exit 108)

2. Turn left onto Rocklin Rd

3. Turn right onto Granite Dr

4. Turn right off Granite Dr into parking lot (Look for Venita Rhea's)

From Auburn

1. Take Hwy 80 West to Sierra College Blvd (Exit 109)

2. Turn right onto Sierra College Blvd

3. Turn left onto Granite Dr

4. Turn left off Granite Dr into parking lot (Look for Venita Rhea's)