My teaching philosophy is based on learning communication through communication itself. In journalism, media studies, and communication, I encourage students to move beyond passive learning and actively engage with how meaning is produced and shaped in real-world contexts.
I work with authentic media content and real communication challenges, including ambiguity and complexity. This helps students develop critical thinking, interpret evidence, and form their own informed analytical perspectives.
This course serves as the main gateway to the Communication and New Media pathway by offering an overview of the foundations of mass communication, and the technological and social dynamics that have shaped their evolution. It focuses on the fundamental sociohistorical development in the media, both at the level of their role as industrial and cultural institutions, and in the light of the ethical and legal terms of their operation. Special attention is given to the most recent technological breakthroughs in media development, i.e., the digital revolution, and to its transformative consequences over the whole of the media/cultural industry landscape. It is also concerned with how changes in communication technology interrelate with the changing roles and fortunes of media industries and media audiences/users.
This course aims to critically examine media representations and how meaning is constructed, framed, and circulated across different communication platforms and social contexts. It also explores media regulation and the institutional, political, and economic frameworks that shape how media operate and how content is produced and controlled. A key focus is the relationship between elite and mass communication, and how power is distributed and negotiated within media systems. The module further investigates media production in a globalized environment, highlighting the influence of transnational flows, digital platforms, and technological change on communication practices. Overall, it provides a critical understanding of communication and media power, examining how media shape public discourse, influence perception, and contribute to the production of social and cultural realities at both local and global levels.
COMM 127: Communication, Culture, and Society (Spring I 2024)
COMM 215: Foundations of Contemporary Media (Fall 2024, Fall 2025)
COMM 233: Introduction to Journalism (Spring I 2024, Fall 2025)
COMM 317: Communicating Thorugh New Media (Fall 2023, Fall 2024, Spring I 2026, Spring II 2026)
COMM 345: Media Ethics in the Digital Age (Spring I 2025, Spring I 2026)
During the current academic year, I am supervising two undergraduate dissertations:
One focuses on Visual Storytelling and Participatory Engagement on TikTok: A Comparative Analysis of the 2025 American Eagle and GAP denim campaigns.
The other examines Audience Trust and Brand Visibility: A Comparative Analysis of user-generated TikTok content and its influence on the recognition of Jellycat and Labubu.