Business and Marketing

The NPA in Business and Marketing has been designed to provide learners with the basic theoretical knowledge of the marketing-based principles of business.  It will provide you with skills which are directly relevant to current practice in the areas of Business and Marketing.

Management of Marketing and Operations - in this unit you will:

• Learn about Market Research, the Marketing Mix and Product Life Cycle.

• Learn about Methods of Production, Methods of Assuring Quality and Inventory Control.

• The use of ICT in Marketing and Operations.

Marketing : Basic Principles and Applications – in the unit you will:

• Learn about the basic principles of marketing in relation to a specific product or service.

• Apply basic marketing concepts to a new product or service.

Understanding Business - In this unit you will:

• Learn how entrepreneurship supports business development. 

• Learn how organisations contribute to generating wealth and satisfying customers’ needs. 

• Learn about different types of businesses and their objectives.

• Understand key business terms and concepts, and how they are applied. 

Skills for Customer Care – in this unit you will:

• Learn the key principles of Customer Care in an organisation.

Promoting a Business – in this unit you will:

• Learn about the role of promotion in business.

• Learn about the key elements in the Promotional Mix.

Faculty Principal Teacher

Mr S Gilbert