"Selling" the benefits of blogging can be akin to promoting the eating of fruit. Most people can see, understand and even explain the obvious benefits whilst popping down to Greggs for a pastie.
Remember, half-baked is best for blogging. Many people are rendered unable to perform by the notion that blog posts have to be "finished" yet it those ideas shared that aren't complete or polished which offer the reader "a way in". Blogs are great places to wonder things out loud, share things you don't understand or half-baked ideas, or to ask questions. You never know who may be able to answer or offer a valuable comment or lead.
Common Excuses To Not Blog
I have been helping organisations to get to grips with blogging for over 10 years. And there are a raft of excuses people regularly give for not even wanting to give blogging a trial, including:
1. We're not all extroverts
Great. Blogging suits introverts just as well, if not better. Reflect upon your day, extract the value. Share it ( or even keeping it to yourself is of value, more so over time once you have been blogging for a while ).
2. I don't have time
But you have time to answer emails asking the same question 5 times? You don't have time for professional reflection? You don't have time to help colleagues you haven't met yet with the same interests find you? You don't have five minutes to help improve the overall transparency at the University.
3. It's another thing to learn
Really? I do actually get this.
4. I don't have anything to say
Firstly, you don't know until you start writing. Secondly...
The final tip might be to pick something that truly interests you about your work or to find an unusual slant on something work-related. But just blogging about "what stood out for you this week" or "what is coming over the horizon for you" is a worthy place to start also.