Social influence is pervasive in the modern world.

It is one perhaps the main force underlying changes of opinion, attitudes and norms. It aligns individual behavioral tendencies into group action, and underlies the formation of both shared reality on the group level and public opinion on the level of societies.

Social influence provides a core theoretical concept and defines lines of research in many disciplines of science, such as social psychology, sociology, anthropology, culture studies, political science and marketing. Even economics, based on the rational individual, increasingly recognizes its importance.

It is also of interest to researchers in computer science, physics and mathematics, who build formal models of social processes. Models of opinion dynamics, for example, and models of dynamics on social networks which describe social influence at work.

Social influence also is the social process that has most practical applications, from persuasion and propaganda, to marketing and social media.

Each scientific discipline builds its own models of social influence, and has separate lines of empirical research.

The goal of this conference is to provide an interdisciplinary perspective on social influence processes. We will attempt to find common principles describing how social influence operates, that take into account evidence from the various fields of research on this topic.

The perspective provided by social psychology will be a feature of the conference. But the conference will also include the perspective of other disciplines such as economics, marketing, physics, political psychology.

An important topic of the conference will be influence in the socio-technical networks such as social media. How is influence acquired? How does it spread? How can it be contained?

The conference will also focus on applications in the areas of marketing, leadership and social entrepreneurship, conflicts and political psychology.

Keynote speakers:

  • Willam Crano , Claremont University
  • Robert Cialdini, University of Arizona
  • Daniel Howard, SMU University USA
  • Paul Ormerod, University College London and Volterra Partners LLP, London
  • Jorgen Andersen, CNRS - Centre d´Economie de la Sorbonne, Université Paris 1 Sorbone
  • Michal Kosinski, Stanford Graduate School of Business



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Location:
University of Warsaw,
Pałac Tyszkiewiczów-Potockich, Sala Balowa,
ul. Krakowskie Przedmieście 32
Warsaw, Poland

Conference Dates: Thursday March 8th 1:30PM till Saturday 10th March 1:00PM

Conference Organizers: Andrzej Nowak, University of Warsaw and Dariusz Dolinski, University SWPS.

THE ROBERT B. ZAJONC INSTITUTE FOR SOCIAL STUDIES
& UNIVERSITY SWPS