Course Descriptions

Digital & Interactive Multimedia (DIM):

Students will assess current and emerging technologies, while designing and creating multimedia projects that address customer needs and resolve a problem. Students implement personal and interpersonal skills to prepare for the workplace environment. Syllabus can be found in the DIM folder on the Handouts page.

Virtual Business (VB):

Virtual Business is designed for students to start a virtual business by creating a web presence, conducting online and off-line marketing, examining contracts appropriate for an online business, and demonstrating project-management skills. Students will also demonstrate book-keeping skills, maintain business records, and understand legal issues associated with a virtual business. Syllabus can be found in the VB folder on the Handouts page.

Sports & Entertainment Marketing (SEM):

This course will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and sporting events and entertainment, including marketing, sponsorship, event marketing, promotions, sponsorship proposals, and implementation of sports and entertainment marketing plans. Syllabus can be found in the SEM folder on the Handouts page.