Rabin Gupta: Search Engine Marketing & Web Analytics

Profile: Digital Marketing

CAREER OBJECTIVE: Use my online marketing skills, analytical experience, technical knowledge, strategic thinking, rule based optimization techniques, extracting actionable insights from large dataset and applying innovative cutting technologies for marketing, sales and advertisement of products to maximize revenue and drive key digital performance indicators to meet overall organizational objective.

PROFILE:

A global view of multinational companies and organizations, flexible, rigorous, good business, online marketing (PPC) and IT knowledge and skills.
Extensive knowledge in online e-business, auctions and innovative emerging technologies like SEM, SEO, MSE, SMO, Email Marketing, Remarketing.
Effective communication skills, excellent organizing ability, work effectively in a collaborative environment & foster strong desire for learning & accomplishments.
Mobile advertisement, Google Analytics, Cubes, SQL and VBA Macros.
Blending technology with business acumen to execute essential leavers of digital marketing channels with a data driven mindset.
Managing CPEX, OPEX and Marketing expenditure to maximize conversion within targeted ROI.

EDUCATION:

MSc. in Information Management (August 2003 – May 2005)

Asian Institute of Technology (AIT), Klong Luang, Pathumthani, Thailand

Ranked among the top 3 graduate school in Southeast-Asia

Courses Taken: Knowledge Management & Information Retrieval, Web Technologies, Decision Support Technologies, Information System Development, Object Oriented Analysis & Design, eBusiness Development & Technology, Database Design and Advanced topic in Database.

Special Study: “Models & Standards for the Design & Application of Learning Objects to Instructional Content.”

Thesis Title: “Teaching & Learning SQL prog. w/ Learning Objects in Web-based Environment”

B.Sc. in Information Technology (June 1999 – March 2003)

Saint Louis University, Baguio City, Philippines

Ranked among top 12 University in the Philippines. (Source: http://www.bazics.net/2011/05/top-10-philippine-universities-2011.html)

IT Project: “Staff Information System for Asia South East Office”

AWARDS & RECOGNITION:

Scholarship for Master Program at Asian Institute of Technology.
Executive Member of AIT-NS (Nepalese Student Union).
AIT-Student Union Appreciation: “Imparting Web design & development training”
Certified “Google Adwords Qualified Professional” 2008 & 2010
Google Products Workshop at Google Singapore (2009 & 2010)

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