With 15+ Years’ experience as a Digital Marketeer that includes 10+ Years of rigorous experience in Online Travel and Hospitality Industry pursuing various roles as GM of Digital Marketing in Hospitality Sector, Head of Partner Analytics and managing complex accounts and building complex advertising platform at Online Travel Industry. Rabin has a deeper hands-on approach for digital marketing and blends technology with business acumen to execute essential leavers of digital marketing channels for a long-term success.
Rabin is a high-empathy visionary leader with strong hands-on roots in Meta Search Engines (MSE), Google Ads, Bing Ads, Facebook Ads, Search Engine Optimization (SEO), Dynamic Banner, Re-marketing, Re-Targeting, Google Tag Manager, Google Analytics, Email Marketing, VB Macros, R-programming and crunching large dataset to produce actionable insights. Experience in managing daily marketing spending budgets $100K+ per Day (Agoda) or handling OPEX and CPEX budget for 50+ properties (Compass Hospitality), consistently delivering on revenue & profitability targets while managing and building marketing teams of 10+ and supervising two departments Rabin is a Strong believer and executer with combined power of data driven marketing and process automation.
Rabin as “General Manager, Digital Marketing”, was leading the digital transformation at Compass Hospitality. Restructuring department and redefining SOPs to execute in-house 360 degree digital marketing with mindset of analyzing data beyond last click attribution modeling has lead towards a double digit revenue growth. Redefined vendor strategy has enabled reduction in third party commission while Compass Hospitality witnessed incremental revenue gains. Implemented 10+ languages website has seen 50% increases in organic traffic and coupled with marketing strategy has improved conversion rate improvement from 0.80% to 2.45%. Rabin signed a strategic partnership with Meituan and re-focused with a new strategy for Chinese market by enabling Compass Hospitality on Mafengwo and Fliggy. Social media execution both on softer touch as well as promotional marketing has enabled Compass Hospitality to reach larger customer base. Despite massive disparity there has uplift in Brand revenue share from Single digit to double digit. In-house marketing strategy had enabled the control within the organization to execute the correct leaver at the time of business needs or vice versa.
Early days of Agoda 3.5 years Rabin was entrusted with the responsibility of structuring the PPC platform; automated ADs Creative, Keywords posting, automate reporting and bidding. Later 4.5 years at Agoda Rabin was entrusted with responsibility of account restructuring, bidding & reporting to help uplift Price Comparison (MSE) channel. Rabin had successfully help turn around both PPC Channel (Google and Yahoo) and MSE channel (TripAdvisor, Trivago, Qunar, Wego and Google Hotels Finder). In addition, he was involved directly in Remarketing Channel (Criteo, Vizury, MyThings) which evolved as another potential channel for Agoda.
Rabin played dual role as Account Manager for Key Accounts and empowered the analysis for Partner Marketing department. Entrusted with the role of “Head of Partner Analytics” his primary tasks was to setup key KPI target for the Partner Marketing Team and provide insights to uplift the performance of the vertical. He also trained department to provide knowledge on optimizing CPC and CPA accounts for utmost production and revenue contribution. His role as the department head improved reporting and spot trends from large dataset to extract actionable insight to improve share for the department within the company.
While he was engaged as a “Senior E-business Account Manager”, his primary task was to automate the PPC (SEM) process not limited to feeding business logic optimization rules but also development of existing, on-going and pipelined projects with IT department. His task revolved around ensuring advertisement of 168,400+ hotels, 150+ Country over 43+ languages across 2600+ accounts are fed in various search engines like Google, Yahoo and MSN via automated process and predefined business logics for both bidding and advertisement. Dispatch automated daily, weekly monthly and quarterly performance reports to senior management and campaign performance optimization reports to various PPC stakeholders to ensure the target are met. Rabin imparted training to the team and taught essentials skills of SQL query to retrieve raw data for adhoc reporting and analysis from MS SQL database.
Prior Agoda during earlier phase of career, Rabin lead role as “SEO Specialist” managing SEO team and optimizing website to achieve higher ranking in major Search Engines. Delivering SEO reports to clients and providing site information about the traffic and conversion and other metrics via SEO channels. As an “Online Strategic Planner” Rabin was engaged in delivering strategic consulting and web strategy for clientels. As “System Manager (e-Business Development)”, he was involved in both programming and an online auctioning of jewelry on auction online platforms like EBay, Overstock, Bid4Assets, UBid and Propertyroom.
Lastly, Rabin is a professional in the discipline of Computer Science and Information Management, and a graduate of Masters of Science, Information Management program at the Asian Institute of Technology (AIT), Thailand. Rabin passionately evaluates the business, provides ingredients for business structuring and applies optimization techniques to improve conversions and uplift ROI. Henceforth, would like to correspond with to discuss further for the role at your prestigious corporation.