· learn the basics of successful design.
· learn the "language" of visual design.
· learn to apply basic design concepts to Commercial Design.
· learn to creatively solve design problems.
· learn to manage design projects.
· understand the proper use of color in publications.
· understand the appropriate use of captions.
· understand how to create type on and edit text paths.
· develop an understanding of basic desktop publishing terminology
· understand the importance of preplanning a document in terms of audience, purpose, timeline, budget, page arrangement, and production method.