A successful business anniversary celebration is usually a year-long integrated campaign that reaches out to all of the organization's stakeholders. These stakeholders typically have a vested interested in the organization, follow its growth carefully, and often feel responsible for its success.
To obtain maximum return on your investment, we recommend following a simple eight-step process:
- Phase Zero
- Determine which strategic stakeholders (i.e., customers, prospects, employees, local community leaders, general public, retirees, media, industry opinion leaders, educational institutions, youth, shareholders, potential investors, market analysts, government officials) are most important to your strategic financial, operations, and marketing plans
- Assess how each strategic group perceives your company
- Set business plan objectives for stakeholder perceptions and behaviors
- Phase One
- Brainstorm potential ways to celebrate that will positively impact these stakeholders and help drive business plans
- Phase Two
- Obtain suggestions and/or feedback on ideas from each group
- Phase Three
- Narrow the list to the top three ideas in each stakeholder category, and then make a final selection of initiatives to execute
- Phase Four
- For each initiative, develop a project plan calendar, and assign responsibilities staff
- For each initiative, develop specifications and issue RFQs, as necessary
- Phase Five
- Phase Six
- Promote, coordinate, and execute the anniversary initiatives
- Phase Seven
- Evaluate the results
- obtain feedback from stakeholders
- read business performance indicators
- determine tangible and intangible return on investment
The process is common sense and the return on investment is considerable, but the time commitment can be overwhelming.
Organizations hire us because their internal staffs do not have the time to manage such significant, high profile projects as well as keep up with their regular workload. Primeone International becomes an extension of our clients’ staffs, walking them through this important period in their history.