Career & Technical Education

Marketing and Entrepreneurship Education prepares students for post secondary education and careers in marketing communications, marketing management, marketing research, merchandising, and professional sales. Marketing and Entrepreneurship consists of making socioeconomic decisions and producing goods and services to consumption. Instruction is as specific as procedures for merchandising and as general as the creativity needed to develop an effective promotion.

The function of marketing occurs in all industries. Application of skills in reading, writing, mathematics, critical thinking, inquiry-based, problem-solving and psychology is found throughout the curriculum. The pace at which marketing activities are changing has accelerated due to environmental shifts taking place in the business world: downsizing, outsourcing, off-shoring, mergers, global competition, world markets, and technological innovations. These changes impact the skills, attitudes, and abilities needed for success in today's workplace.