Unit 4
Unit 4 - Event Planning
This unit is intended to provide students with the hands-on experience of planning, promoting, and running a major entertainment/sports event. In this unit students will organize, promote, and run a major entertainment or sports event here at Muskego High School.
Enduring Understandings...
Successful entertainment/sports events satisfy the wants and needs of consumers.
Entertainment/sports events are dynamic in nature and must continuously change to satisfy the “Fan’s rule”.
The event triangle is an essential component of a entertainment/sports events as it emphasizes the relationships between producers and consumers.
Planning successful entertainment/sports events requires many resources.
Goal setting is a critical components of entertainment/sports event planning.
Essential Questions...
What makes a successful entertainment/sports event?
What role does panning play in the success of a entertainment/sports event?
How should promotional campaigns vary by intended audience?
How can fan experience impact the repeated success of a entertainment/sports event?
In this unit event planners (classmates and you) will plan, promote, and run a major sports/entertainment event for the greater Muskego area community and a local charity. Your SEM section may be assigned the following events...
Resources...
Learning Targets...
Develop and carry out a full promotional plan for a client.
Gain sponsors for a major entertainment/sports events
Create a dynamic, engaging, and entertaining entertainment/sports event.
Set goals as part of the entertainment/sports event planing process.
Plan and execute a successful entertainment/sports event.
