Unit 1
Unit 1 - Sports and Entertainment in Society
Unit Summary: This unit is intended to provide the students with a overview of the main principles and practices of marketing. The topics discussed in this unit such as, the marketing concept, marketing mix, market segmentation, and target marketing will serve as the foundation for future units.
Enduring Understandings...
Successful marketing campaigns satisfy the wants and needs of consumers.
The foundation of all marketing strategies are evolved from the marketing mix.
Developing an accurate customer profile is the main determinant in the success of a marketing campaign.
The implementation of economic utilities can greatly impact the “marketability” of a product or service.
Essential Questions...
What role does the marketing mix play in product development?
How does market segmentation determine success of failure of a product’s marketability?
How can economic utilities affect the value of a product or service?
Learning Targets...
Identify the seven functions of marketing
Discuss the elements of market segmentation
Describe the role of the “4 P’s of Marketing”
Differentiate forms of marketing research
Identify the elements of effective advertising
Compare various forms of advertising
Apply marketing concepts to a product packaging redesign
Practice, Formative, and Summative Assessments available in Google Classroom