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Unit 1 - Foundations of Marketing
Students will get an introduction to what marketing really is, learn about the history of marketing, understand various marketing objectives, and look ahead to what the future holds for marketing.
Enduring Understandings...
Successful marketing campaigns satisfy the wants and needs of consumers.
Market research provides the information necessary to make profitable data driven decisions.
Development of product features and benefits is essential to business longevity.
Effective product branding helps to sell the product and communicates benefits to consumers.
Essential Questions...
What is the role of marketing in the process of economic exchanges?
How can consumer information impact the success of a marketing plan?
What role does the marketing mix play in product development?
How can economic utilities affect the value of a product or service?
How does marketing impact the relationship of supply and demand?
How do cultural and social environments impact international marketing?
Learning Targets...
Explain marketing and its importance in the global economy
Identify marketing core s and activities
Describe the nature of target marketing in marketing
Identify market segments
Develop customer/client segmentation (demographics, psychographics, etc)
Explain the role of the marketing mix in a successful marketing plan
Develop a marketing mix that meets the wants of an intended population
Identify economic utilities that can impact the value of a product or service
Explain how marketing can impact the supply and demand of a product
Compare and contrast a company's marketing strategy when selling in different countries
Identify cultural factors that affect global marketing
Create a product that meets the wants and needs of a target audience
Practice, Formative, and Summative Assessments available in Google Classroom
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