About

Description:

This course is designed to help students explore and understand the marketing functions of advertising and sales in retail, industrial, and social media marketing. Advertising layout and design, media selection, promotions, publicity, public relations, and personal selling are some of the topics covered in this course. Students will complete various individual and group projects throughout this course. No matter what your destination after high school, college and/or career, this course will provide you with knowledge and skills that last a lifetime.

Room:  244    Grade Level:  10-12                 Length of Course:  Semester            Number of Credits: .5

Course Units: (Units are subject to change based on student needs and projects/campaigns)

Enduring Understandings:

Students will understand that…

• Marketing serves as a key element to the global economy

• The promotional mix is an important factor in determining the success of a product, service, image or idea

• Branding associates a consumer's experiences or emotions to a product, service, or company

• Advertising provides information to consumers and assists with buying decisions

• Selling caters toward the customer's wants and needs to satisfy the customer

Essential Questions:

• • How does marketing affect the global economy?

  • How does promotion fit in with a company's marketing strategy?

  • How is branding effectively used in society?

  • What is the purpose of advertising in promoting a business / product?

  • Why are professional sales techniques a vital skill to successful marketing?

Teacher/Student Communication:

Email & Student Access: Students are highly encouraged to check their school-issued email account on a frequent basis.  This form of communication will be used (in addition to face to face time) to communicate with individual students in regards to academic progress.

Google Classroom and Sites: Assignments will be available for download and completed work uploaded to Google Classroom. To join please go to google classroom and enter the class code provided by your instructor.

The Advertising and Sales Site will include a course schedule, daily learning targets, and important unit/course information. The course site URL is http://bit.ly/bmitadvertising

Grading Policy:

Practice Homework (Feedback Only)

• Homework and daily work will be used as preparation and practice.  It will be risk free (not graded) and will be used to inform learning and instruction.

• Homework and daily work may be recorded in Infinite Campus as Missing (M), Incomplete (I), or Turned-In (T) to inform students and parents.

Assessments

• All formative (10% of grade) and summative assessments (90% of grade) will be graded and entered into Infinite Campus.

• All assessments will have a due date and must be complete and submitted on time to receive full credit.

  • Formative assessments handed in late will receive a 25% late work deduction.

• Students will be provided multiple opportunities to show proficiency.

  • Students must complete a "Request to Retest" form that includes proof of activities to prepare for retest and parent/guardian signature.

  • Retakes must be scheduled with the teacher and occur within 2 weeks of the original assessment.

  • The retest score will be recorded in Infinite Campus noted with a "Retest" comment.

Semester Grade Weights:

• Quarter Grades: 45% each

  • Semester Exam (Final Project): 10%

Additional Grading Policies

• All student work will be aligned to standards and learning targets and will be communicated.

• Extra credit, bonus points, and challenge points will not be accepted unless it specifically relates to learning targets.

• When assessing student work, meaningful, timely, and specific feedback will be provided.

• Deadlines for completion of incomplete and missing work will be consistent.

Request to Retest

Retests are allowed for all unit quizzes as necessary.  Any scores of a "C" or lower should be considered for retakes.  All retake quizzes must be taken within two weeks of the original assessment. Please see your instructor to request a form that must be printed and completed in full to document the time and effort you put forth to improve your performance on the assessment.

Classroom Expectations:

• • Be courteous and respectful of all others in the classroom at all times.  Together, we have the simple goals to learn, grow, and succeed in our classroom. Individual behavior that supports these goals will be encouraged; behavior that does not support these goals will be discouraged.

  • NO phones or personal devices (iPod, iPad, Tablet, AirPods/earbuds/headphones) are allowed unless pre-arranged/approved for academic purposes only by the instructor.

    • Phones are to be in the phone caddy bell-to-bell

    • AirPods/earbuds/headphones must be out of your ears and put away

    • Phones are to remain in the caddy if/when you leave the classroom 

    • Do not line up early to get your phone

  • Be on time to class.  All students are to have “Two Feet in The Door” by the time the passing bell has finished ringing or they will be considered tardy.

  • Demonstrate effective use of allotted class time.  Students will be provided with a reasonable amount of time to complete assignments/projects in class.  Effective use of class time includes remaining engaged until the exit bell rings…NO lining up at the door.

  • Be sure your desk and work area is neat when you leave.  NO food is allowed in the classroom. Drink is allowed on the center tables. NO drinks allowed around the lab computers.